John Lewis and LABRUM announce second Menswear collaboration for SS26

• The 35 piece collection of denim, tailoring and separates will be available online and in five John Lewis stores from 19th March.

• The collection also introduces several firsts for the partnership, expanding beyond apparel into footwear, bags and homeware.

• Two full looks from the collaboration reached the global stage having debuted on the LABRUM AW26 runway during London Fashion Week.
  
  

In time for spring, John Lewis is excited to announce the launch of its second collaboration with premium British menswear brand LABRUM. Launching on 19th March, the collection is a genuine coming together of both brands' vision and craft, combining LABRUM’s distinctive narrative style with John Lewis’s commitment to quality.

Designed for versatility, the overall aesthetic takes on a more relaxed, casual feel with a focus on texture and detail. Logos and symbols feature heavily throughout the collection, including a bespoke cowry shell jacquard, the classic Nomoli, and meaningful Adinkra symbols which represent West African culture. These elements reinforce the message of collaboration and the blending of cultures, updating premium wardrobe staples with LABRUM signatures.

LABRUM founder Foday Dumbuya says "For me, this partnership is about the meeting of cultures and craft. LABRUM has always told stories through clothing, and working with John Lewis has allowed us to expand that language beyond apparel into objects for everyday life. From the Nomoli to Adinkra symbols, each detail reflects heritage, movement and exchange, a reminder that when cultures come together, something beautiful is created."

Thoughtfully designed co-ords and separates intend to be worn season after season, encompassing the LABRUM philosophy of creating honest, practical clothing rooted in simplicity, fit and a passion for detail. The colour palette becomes lighter and warmer, punctuated with pops of red to invoke a spring feel. Tailoring is softer in neutral tones, while denim is reimagined as statement looks featuring patchwork patterns and oversized silhouettes.

The collection also introduces several categories for the first time, including woven leather loafers, an embossed logo leather bag and patterned cushions. These new additions sit alongside returning favourites from the debut collection, such as the bestselling silk scarf, denim co-ord and knitted tank, all updated in new designs and colourways.

John Lewis x LABRUM Leather Boat Shoe, £99, John Lewis x LABRUM Jacquard Hoodie, £139, John Lewis x LABRUM Knit Vest, £79, John Lewis x LABRUM Jacquard Pleated Short, £79, John Lewis x LABRUM Leather Bag, £179

James Hawkes, head of Menswear design at John Lewis, says; "Following the incredible success of our first collaboration, we are so excited to be back with a second collection that truly pushes the boundaries of our partnership. It is particularly thrilling to see pieces from the range debut on the LABRUM runway at London Fashion Week, giving our customers a first look at these designs on a global stage a month before they land in-store. We have focused heavily on tactile, bold textures and relaxed silhouettes this season, and expanding into footwear and accessories allows us to offer a cohesive 'total look' that our John Lewis x LABRUM customers will love.”

Sound remains the invisible thread woven into the fabric of LABRUM London, serving as the heartbeat of Foday Dumbuya’s year-long exploration, 'The Sound of Us.' Bowers & Wilkins renews its partnership to ensure this cultural narrative is heard with pristine clarity.

The collection is priced between £39 for accessories and £399 for the hero leather jacket, available to purchase in five John Lewis stores and online at johnlewis.com.

Notes to Editors

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View the Lookbook.

Available online and in store at Oxford Street, Peter Jones, Stratford, Leeds and Trafford.

For more information please contact:
Imogen Berrington: [email protected]

Lianne Martin: [email protected]

About LABRUM London

Narrating untold stories of the diaspora, merging West African values with British tailoring. A philosophy centred on creating purposeful, directional pieces that inspire a new generation of design. Founded in 2014, LABRUM produces thought-provoking garments, envisioning a borderless society with freedom of expression. A voice, champion and platform for those who seek, cannot be contained, or have messages to share - visualising inclusivity and style, for the love of people.

About the John Lewis Partnership

The John Lewis Partnership owns and operates two of Britain's best-loved retail brands - John Lewis and Waitrose. Started as a radical experiment over a century ago, the Partnership is now the largest employee-owned business in the UK, with almost 70,000 employees who are all Partners in the business. The Partnership is purpose-driven, existing to create a fairer and more sustainable future for our Partners, customers, suppliers and communities. Our Purpose not only inspires our principles, drives our decisions and acts as our guide to be a force for good, it steers us to do things differently and better - all in service of creating a happier world for everyone and everything we touch.