Waitrose has reported a surge in sales of tabasco (+27%), Worcestershire sauce (+25%), and lime juice (+28%) as shoppers replicate complex, savoury Mexican-inspired serves at home. Fuelled by social media and London bar culture, shoppers have been opting for pickle juice and upgrading traditional salt rims with Mexican seasoning and herbs.

Waitrose Senior Development Chef, Will Torrent, made a guest appearance on Channel 4’s British Bake Off The Professionals, alongside renowned pastry chefs Cherish Finden and Benoit Blin MCA. 

As the contestants put on their aprons, grabbed their piping bags and battled it out on Series 11, Will stepped in to throw a serious curveball. His challenge? Create the series’ very first 'Retail Dessert' using apples as the hero ingredient.

Waitrose shoppers are no longer just feeding their pets—they're putting them on wellness plans.  According to new sales data from Waitrose, the "pet humanisation" trend has reached a dramatic peak. Pet owners are applying the same "clean label," functional-health scrutiny to their dogs' diets as they do to their own family meals. Waitrose has seen a triple-digit year-on-year growth in sales across advanced and targeted pet nutrition, including functional and gut health treats, calming treats and superfood bites, while sales of raw and premium proteins are soaring.

Waitrose reported skyrocketing sales of alcohol-free drinks during the World Cup, as fans swapped booze for booze-free alternatives due to the late night kick offs. Online searches for low-and-no beer were up 200% and customers snapped up late-night drinks, confectionery, snacks, frozen and breakfast items via on demand grocery. Customer demand for Deliveroo, Uber Eats and Just Eat peaked at 10:45pm, with 25% of sales between midnight and 1am. To cope with the late night, many turned to energy drinks and these were one of the biggest growth categories during early-hours kick-offs.

Waitrose is collaborating with major suppliers, including Princes, Primafruit and Daybreak, to redefine its supply chain with the aim of diverting food to those who need it most. The initiatives will deliver the equivalent of over 1.9 million meals in nutritious household staples, including baked beans, pasta and fresh fruit, to Felix, the UK’s largest food rescue charity, by the end of the year.

This month, Waitrose has introduced four irresistible new additions to our refreshed patisserie range, generously loaded cookies that taste incredible and are a must have for any food lover. From Cranberry & Pistachio Oatmeal to Blueberry Cheesecake, Chocolate & Caramel and Raspberry & Pistachio and White Chocolate, there’s a flavour to suit every sweet tooth.

As the UK faced unprecedented heatwaves, consumer spending revealed an unexpected shift in dining habits at Waitrose. Shoppers are showing clear signs of 'feta fatigue,' bypassing traditional summer salads in favour of cold-weather comfort foods - with sales of hearty pies, cheesy gratins and bold red wines soaring despite the rising temperatures. Waitrose reported strong sales of pies, with cottage pie +110% and Chicken & Ham Gratin, while sales of South African red wine was up 68% in July.

This month, Waitrose welcomed the first customers to its brand new store at Chelmer Village Retail Park in Essex. The highly anticipated opening marked the latest milestone in our UK-wide £1 billion investment programme. At 7,000 sq ft, the new Waitrose Chelmer Village shop is the latest of Waitrose’s ‘Neighbourhood’ format stores. It has been designed for accessibility and inspiration with more than 6,500 products available and has created 39 new local jobs.

Smooth, tangy, and infused for 12 weeks with sliced cucumbers and a blend of spices to create a smooth, strong flavour. This Pickle Juice from The Pickle House is perfect for elevating marinades and dressings or adding to a cocktail, it’s a versatile staple for all adventurous food lovers.