Our Strategy

Our strategy

Our strategy is designed to give our customers more of what they love about John Lewis and Waitrose. That means a relentless focus on the inspiring products, trusted quality, and personal service that define us, all underpinned by the great value they expect. Our plan will see us invest in the experiences and services our customers value most, ensuring the long-term success of our business and creating greater value for our Partners.

The Partnership plan

Distinctively us

Distinctively us

We’ll be brilliant retailers, obsessed with our customers, wherever and whenever they need us, with products, propositions and service that only we can offer.

The partner difference

The partner difference

We’ll leverage Partners being the source of our competitive advantage - central to our success and what makes us, us.

Simple & productive

Simple & productive

We’ll organise ourselves and run our business in a more productive way, making it simpler and faster to get things done.

Fix the basics

Fix the basics

We’ll build the physical and organisational structures and systems for our future, investing in cutting edge technology to make customers’ lives easier.

Waitrose strategy

Waitrose strategy

Waitrose is proudly becoming the ultimate home for food lovers – trusted for exceptional quality, celebrated for great value, and loved for our spirit of innovation. We’re bringing customers more of what they love, investing in outstanding products, inspiring services and memorable experiences. From modernised stores and elevated own-brand ranges to effortless convenience, we’re making Waitrose easier to shop, more exciting to visit, and more rewarding to choose every day.

John Lewis strategy

John Lewis strategy

John Lewis is evolving into a modern, omnichannel brand that blends trust, style and service in everything we do. Our strategy is built around sharper relevance – from energising our brand and refreshing our offer, to enhancing how customers shop across channels. We’re investing in the fundamentals, empowering our Partners, and creating experiences that feel uniquely John Lewis, both in store and online.

Build-to-rent

Build-to-rent

We’re bringing the quality, care and service of John Lewis and Waitrose into a new space – purpose-built rental homes. Designed with modern living in mind, our Build-to-Rent communities will offer stylish, energy-efficient homes with shared spaces for fitness, work and socialising, all managed by Partners who put service at the heart of every detail.

Businesses news

All News
Image of John Lewis Partnership Unaudited Interim Results for the 26 Weeks Ended 26 July 2025

11 Sep 2025

John Lewis Partnership Unaudited Interim Results for the 26 Weeks Ended 26 July 2025

Image of John Lewis launches teddy repair and refresh service for christmas

09 Sep 2025

John Lewis launches teddy repair and refresh service for christmas

Image of Waitrose unveils its 2025 Christmas range for food lovers

08 Sep 2025

Waitrose unveils its 2025 Christmas range for food lovers