Vietnam: Transforming timber supply chains
Launched in 2026, our newest initiative focuses on our timber supply chain in Vietnam’s Central Annamites - a globally significant biodiversity hotspot. We are piloting a sustainable finance strategy designed to redirect investment away from environmentally damaging activities and toward those that heal landscapes. By training local timber buyers and suppliers to restore and manage the forest in ways that improve biodiversity, climate resilience and local livelihoods, we're supporting systemic change and taking action towards our commitment that all timber we use will be deforestation and conversion free.
PHOTO: (c) WWF-US / Justin Mott
India: Water stewardship in river basins
In the Noyyal and Bhavani river basins, we continue to address critical issues of water scarcity and quality. Through our work with local farmers and textile factories, including some within the John Lewis supply chain, we are promoting water stewardship that is environmentally sustainable, socially equitable, and economically beneficial. These interventions—ranging from wetland conservation to the management of invasive species—are helping to ensure long-term water security for both unique wildlife and agricultural communities, while also influencing sectoral, local, regional and national policies to deliver on a shared vision and outcomes for sustainable river basin management.
PHOTO: Moyar River - (c) Dr S Arunvenkatesh / WWF-India
South Africa: Securing water for local communities
Through the Waitrose Foundation, we have funded WWF South Africa to deliver vital water security projects in the Western Cape. By clearing alien invasive species and creating indigenous plant nurseries, we are restoring natural catchments, ensuring a stable water supply, and building nature-based solutions that support the livelihoods of those who depend on the region's farms and ecosystems, helping to support the long-term employment prospects for 42,000 Waitrose Foundation workers.
PHOTO: Invasive Alien Plant Clearing - (c) Helen Stuart / WWF-SA
Norfolk: Pioneering the ‘Wholescape’ approach
In Norfolk – a key sourcing region for Waitrose meat, cereal, and vegetable products – JLP supported the ‘Wholescape’ initiative from 2022 to 2026. Wholescape is an innovative new way of restoring nature and helping mitigate climate change while supporting communities and improving people’s wellbeing. This collaborative, science-led approach recognises that land, rivers, and coasts are deeply connected. By integrating nature restoration with regenerative agriculture, we worked with farmers to build climate resilience, reduce pollution, and protect crops from drought, providing a model for how nature recovery and food production can successfully coexist. And with healthier rivers flowing out to the sea, coastal habitats can be restored to protect communities from rising sea levels, support seaside economies and help wildlife thrive.
To find out more about the impact of our support, download our report
PHOTO: Glandford - (c) Joseph Gray / WWF-UK