Our purpose

As co-owners, we share a profound commitment to go above and beyond for our customers and for each other. This dedication is guided by our unifying Purpose, which was crafted by every Partner to define our ultimate aim as a business. It fuels our mission to create an exceptional experience and gives us an exciting opportunity to do things differently.

A partnership with purpose

For over a century, our Partnership has been guided by the principle of being a force for good. Today, this long-standing principle is embodied in our Purpose: ‘Working in Partnership for a Happier World.’

This is the foundation of our business model. It guides the decisions we make and inspires us to build a sustainable business that thrives for the long term for the benefit of our customers, Partners, suppliers, and the communities we serve.

It is our commitment to not only do things differently, but to do them better—ensuring our business continues to be a force for good.

Our purpose principles

Discover our Purpose and learn how it shapes everything we do

Happier people

Our happier business starts with happier Partners, enjoying worthwhile and satisfying work in a supportive environment we all help to create.

Happier business

We build happier businesses - honest, fair, and free to think long term. We make enough profit to stay independent, invest in our Partners, and pursue our Purpose.

Happier world

We champion the role our Partnership can play in advancing the happiness of the communities we work with and the wellbeing of society.