The Food Lovers' Edit: April
Cecil crowned number one
Following the news that Cecil the Caterpillar was crowned ‘Best Buy’ by Which? 🥇we saw sales leap by 58% that week.
Food Lovers treated themselves to bitesize snacks during the sunny spell
As the UK reported temperatures higher than Ibiza, Waitrose declared picnic season open and reported soaring searches on Waitrose.com for mini pork pies and mini canned wine, up 139% and 56% respectively.
Ethics & Sustainability continue to take centre stage
This year’s John Lewis Partnership Ethics & Sustainability Report revealed that we have supported over 200,000 farmers and workers to improve their livelihoods and are transitioning 200 UK farms to regenerative practices by 2026.
Celebrating the 80s
Waitrose joined forces with Disney+ to celebrate the second season of “Rivals” with a new range celebrating ultimate 80s flavours - including Rhubarb & Custard, Bloody Mary Prawn Cocktail, Peach Melba and Steak Diane.
What new on BrandsNew?
Via our innovation platform BrandsNew, we launched Northern Pasta Co, FATSO, Chococo, and expanded our Ottolenghi range to include new dressings, nuts, pickles and olives.
We’re expanding and improving…..
We'll be entering airport retail for the first time through a wholesale partnership with Lagardère Travel Retail. From May, a range of our food-to-go favourites will land in four RELAY stores at Heathrow Terminal 2. Those on the road can find Waitrose products at three additional Welcome Break motorway service areas - Kate’s Cabin near Peterborough, Cornwall Services near Bodmin and Spalding.
And we’re continuing to invest in our own estate with a brand new Little Waitrose due to open on Ascot High Street in autumn 2026 and the reopening of Little Waitrose at King's Cross Station following refurbishments. Rail passengers and local residents can now enjoy an expanded range of meal deal options and a redesigned bakery.
Hero Product of the month - Peach Melba Spritz
A delicious blend of juicy peach and ripe raspberry, lifted with sparkling crisp bubbles for a beautifully balanced summer spritz.