Womenswear fashion rental launches at John Lewis

• John Lewis launches its first womenswear rental platform powered by HURR - johnlewis.com/fashionrental
• The platform will host a range of our exclusive John Lewis brands and introduce over 20 new contemporary brands for customers
• The new rental platform will encourage a more sustainable way of shopping that doesn’t cost the Earth

The UK buys more clothes per person than any other country in Europe*, and **the wider fashion industry accounts for 8-10% of annual global carbon emissions. As a retailer, we need to provide our consumers with a more sustainable solution. This is why John Lewis Fashion Rental was created.

John Lewis Fashion Rental is a new platform that will be the home of our womenswear rental collection, launching 3rd October powered by HURR, an established womenswear rental brand. Hosting over 25 incredibly stylish brands from Olivia Rubin, O Pioneers, & Other Stories and Seraphina with rental prices starting from £20.

We’ve carefully curated the collection of new designer brands as well as existing John Lewis favourites from brands like Whistles and Somerset by Alice Temperley alongside exclusive collaborations such as the upcoming Erica Davies + John Lewis collection. Customers will be able to browse the collection at johnlewis.com/fashionrental, choosing to rent a garment for 4, 8,10 or 20 days with next day delivery if needed. Once the items have been chosen, the products will be posted directly to the address and included will be a pre-paid postage label for returns. The items will be dry cleaned by HURR (using Oxwash responsible laundry services) and ready to be rented again.

John Lewis Commercial Director, Kathleen Mitchell, said: “Our new rental platform introduces new and exciting designers to our customers, encouraging them to support a more sustainable way to shop. Offering a stylish edit of new brands mixed with exclusive products from our own collections, this a truly unique proposition that cannot be found by any other high street retailer.  

“Shopping more sustainably shouldn’t have to cost the earth, that’s why supporting innovative partnerships can truly make a difference and help change consumer behaviours.”

HURR CEO Victoria Prew, comments: “We are thrilled to announce the launch of John Lewis Fashion Rental, a truly circular model that will attract the next-generation customer. We are excited to learn, test and build a valuable rental business in collaboration with the forward thinking innovation teams at John Lewis.”

As the original purpose-led brand, sustainability is deeply rooted in our DNA. That’s why we’re always looking for new innovative initiatives and solutions to support a more sustainable life. See below for our seven recommended ways you can make shopping more sustainably part of your everyday routine:

• Taking part in our new FashionCycle scheme for your pre-loved clothes
• Subscribing to our childrenswear rental service with thelittleloop
• When purchasing a new mattress, recycle your old one with us
• Opting to rent a bike from the Bike Club for your family
• Don’t throw away your empties, recycle them through BeautyCycle
• We’ll also recycle your bigger electrical items when purchasing a new one
• Choosing refillables over brand new products

To find out more on how we’re achieving our sustainability goals, please click here to read our latest Ethics & Sustainability report. 

Shop the collection at www.johnlewis.com/fashionrental 

Notes to Editors

*Source: https://publications.parliament.uk/pa/cm201719/cmselect/cmenvaud/1952/report-summary.html

**https://www.un.org/sustainabledevelopment/blog/2019/08/actnow-for-zero-waste-fashion/