John Lewis initial Black Friday update

Friday 24 November 2017

Customers were quick to respond to Black Friday deals from John Lewis, with the busiest shopping hour online between 7am and 8am with an average of 495 units ordered per minute.

Customers shopping online between 12am and 8am used the John Lewis App as they browsed at home and on their way to work. The use of the App for snapping up Black Friday deals is up 36.8 per cent from last year.

The use of mobiles was also a popular way to shop, up nine per cent on last year.

  • Our top seller by value is the LG Smart TV (LG OLED55B7V OLED HDR 4K Ultra HD Smart TV, 55" - £1,399.00)
  • The Sonos Play 1 Smart Speaker is the biggest technology seller (£149.00) and we sold on average 19 per minute.
  • The top seller by value in Home is the John Lewis Sacha Sofa Bed (starting from £699.00)
  • Best sellers for Beauty include CREED Aventus Eau de Parfum (£207.00) and Liz Earle Cleanse & Polish Hot Cloth Cleanser (£13.60).

John Lewis - John Lewis operates 49 John Lewis shops across the UK (35 department stores, 12 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as John Lewis,  'Best In-Store Experience 2017', 'Best Furniture Retailer 2017,' 'Best Homewares Retailer 2017'1, stocks around 350,000 separate lines in its department stores and across fashion, home and technology. is consistently ranked one of the top online shopping destinations in the UK.  John Lewis Insurance offers a range of comprehensive insurance products - home, car, wedding and event, travel and pet insurance and life cover - delivering the values of expertise, trust and customer service expected from the John Lewis brand.

1Verdict Consumer Satisfaction Awards 2017

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For further information please contact:

Katie Robson, Senior External Communications Manager, John Lewis
Mobile: 07764 675608
Telephone: 0207 5926296