Waitrose announced as founding brand partner for Amol Rajan’s new platform, The Amol Rajan Connection

Close-up portrait of Amol Rajan wearing a shearling-lined jacket and silver chain, standing outdoors in front of a stone building.

  • The Amol Rajan Connection is a modern media platform built around people, ideas, and future opportunities.
  • The strategic partnership launches on 22 September across multiple digital channels, including LinkedIn, TikTok, Threads, Instagram, and YouTube Shorts.
  • The new platform is set to feature an exceptional lineup of guests, spotlighting a number of crucial topics including sustainability, quality, and British farming.

Waitrose has been unveiled as one of the official launch partners for The Amol Rajan Connection, a modern media platform built around people, ideas, and future opportunities launching under Amol Rajan's production company.

The strategic partnership officially launches today (22 September) across multiple digital channels, including LinkedIn, TikTok, Threads, Instagram, and YouTube Shorts

Amol Rajan says: “Anyone who knows me knows I’m a massive food lover, from growing up on incredible home-cooked food and working as a restaurant critic to feeding my four kids every day.

“For years, Waitrose has been my go-to for the best quality food, and I’ve long admired their founding mission and employee-owned model, where workers are Partners. They are a partnership in every sense, and I’m thrilled that Waitrose is joining us as a launch partner for The Amol Rajan Connection.

“Their commitment to quality, doing the right thing, and supporting our food system aligns completely with my values, and I’m excited for what we’ll achieve together.”

Nathan Ansell, Waitrose Chief Customer Officer, said: “We are proud to be a launch partner for The Amol Rajan Connection. It allows us to connect with audiences through meaningful, thought-provoking conversation about the big ideas shaping our future.

“We’re delighted to support Amol’s new venture, spotlighting crucial stories around sustainability, quality, and British farming. With an exceptional lineup of upcoming guests, we know our customers will be just as inspired as we are.”

Notes to Editors

About Waitrose

Waitrose is the Home of Food Lovers, serving customers with exceptional quality products and expert service.

Part of the John Lewis Partnership - the UK’s largest employee-owned business - Waitrose has over 320 shops and a strong online business. It also has agreements with brands like Welcome Break and Shell, further bolstering its local footprint.

It works closely with British farmers and suppliers, and is a market-leader for animal welfare and responsible sourcing - using sustainable farming methods, including on its very own farm, the Leckford Estate.

Waitrose holds a Royal Warrant as Grocer and Wine & Spirits Merchant to His Majesty King Charles III.


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