- Waitrose has partnered with Piccolo to bring customers the first bone broth made just for little ones aged 3+
- Piccolo Organic Beef Bone Broth contains: 2.9g protein and 1.3g collagen per 100ml and retailed at £3.50
- Amid the wider surge in the bone broth trend, this new launch successfully fills a gap in the market for family-friendly nutrition
The new organic beef bone broth has been specially developed for children aged 3+, helping parents add natural protein and flavour to everyday family meals, without the high salt levels often found in adult versions.
Bone broth has become increasingly popular with adults and now Piccolo is bringing it to younger family members for the very first time.
Piccolo is launching Europe’s first bone broth made specifically for little ones, giving parents a convenient way to add natural protein, collagen and rich flavour into everyday family meals.
Launching exclusively in Waitrose, Piccolo’s new Organic Beef Bone Broth has been specially developed for children aged 3+ and joins the brand’s growing cooking range designed to help families cook with real ingredients from scratch(ish), just faster.
Existing bone broths on the market are too high in salt for young children. Piccolo’s recipe has been created specifically with little ones in mind, containing low salt and made using organic, natural ingredients.
Sarah Mayall, Buyer at Waitrose says: "The bone broth trend is certainly not going anywhere and we're excited to see the offering extend into kids nutrition. Nutrient dense and an easily digestible source of protein and collagen, it is increasingly popular with parents looking for wholesome food options for children.”
Naturally rich in protein and contains collagen, Piccolo Organic Beef Bone Broth contains:
- 2.9g protein per 100ml
- 1.3g collagen per 100ml
Protein contributes to the normal growth and maintenance of bone in children, making it an important part of a balanced diet during childhood.
Slow-cooked for flavour and ready to use straight from the pack, the broth helps parents quickly add extra nourishment to dishes little ones already know and love.
Whether stirred through pasta sauces, added to soups and stews, poured into purées or used as a base for homemade recipes, the broth is designed to fit seamlessly into everyday family cooking. It can also be served warm as a savoury drink.
For parents navigating picky eating phases, the broth can also be used as a simple “secret ingredient” stirred into familiar favourites, especially at times when getting extra variety into meals can feel more challenging.
“Parents are increasingly looking for easy ways to cook nourishing meals at home, but the bone broths currently available are designed for adults and can contain high levels of added salt,” said Cat Gazzoli, Founder of Piccolo.
“We created this product specifically for little ones because we saw a real gap in the market for a child-friendly bone broth made with organic ingredients and designed for real family life. It’s about helping parents cook smarter by adding flavour, protein and goodness into everyday meals in a way that feels easy and achievable.”
The launch comes as more families look for practical ways to prepare home-cooked meals using recognisable, high-quality ingredients without spending hours in the kitchen.
As the packaging says:
“We’ve done the slow cooking, so you don’t have to.”
Piccolo Organic Beef Bone Broth launches exclusively in Waitrose stores nationwide.
Product Information
Piccolo Organic Beef Bone Broth
Exclusively available at Waitrose nationwide
Suitable for children aged 3+
RRP: £3.50
For media enquiries, please contact:
Ariella Bloom – [email protected]
Notes to Editors
About Piccolo
Piccolo is on a mission to raise the bar in baby and kids’ nutrition. They deliver real nutrition from nature, using only natural ingredients to support families across different needs and occasions, with a range of pouches, snacks, chilled meals and yoghurts that are as honest as they are healthy.
Piccolo lead the UK baby food category in nutrition, offering the highest veg content and lowest sugar across their Stage 1 range, alongside clear and transparent labelling. Piccolo was the first UK baby food brand to use superfood ingredients specifically for their nutritional benefits, with no artificial fortification.
Beyond products, Piccolo is committed to educating and supporting parents. In 2025, Piccolo launched our Weaning Hub, a trusted destination for accessible guidance on weaning, baby and kids’ nutrition, ingredients by age and stage, and essential nutrients such as protein and iron. Piccolo also lead on social media, sharing recipes, weaning advice and expert education from their in-house nutritionist to meet parents where they are. The launch also works alongside Piccolo’s wider cooking range, including its pasta products, helping parents cook smarter while creating simple, balanced meals with trusted ingredients.
From first tastes to lunchbox years and bigger appetite mealtimes, Piccolo's range supports families at every stage. They are the most awarded baby food brand in the UK, recognised for innovation, quality and taste.
As pioneers in sustainability and accessibility, Piccolo were the first baby food brand to introduce fully recyclable mono-material pouches across their Stage 1 range and continue to innovate across the rest of their portfolio. Piccolo also donates products to charities supporting families in need.
Piccolo. Real food. Real nutrition. No compromises.
About Waitrose
Waitrose is the Home of Food Lovers, serving customers with exceptional quality products and expert service.
Part of the John Lewis Partnership - the UK’s largest employee-owned business - Waitrose has 320 shops and a strong online business. It also has agreements with brands like Welcome Break and Shell, further bolstering its local footprint.
It works closely with British farmers and suppliers, and is a market-leader for animal welfare and responsible sourcing - using sustainable farming methods, including on its very own farm, the Leckford Estate.
Waitrose has 800 specialist counters across its shops, and holds a Royal Warrant as Grocer and Wine & Spirits Merchant to His Majesty King Charles III.
