Waitrose welcomes spring with new seasonal range packed with trend led flavours for food lovers

• New products include: No.1 The Blonde Almond Croissant Egg, No.1 Ruby Chocolate Flat Egg, Leckford Estate Hot Cross Buns, and No.1 Millionaire Panettone Egg.

• Customers are already eager for new launches as searches for ‘Easter Eggs’ are up 68% compared to the same time last year.

• The full Easter range is now available to view in the Spring Lookbook.

   

Waitrose is bringing a burst of spring cheer as its seasonal range launches into shops and online with an array of showstopping Mother's Day gifts and delicious Easter treats. Whether you are hunting for extra special Fairtrade Easter eggs, mouthwatering British roasts, showstopping bakes or vibrant bouquets - there is something for everyone to enjoy.

 

Eggs, eggs and more eggs…

Waitrose has seen customer demand for Easter eggs start earlier than ever, with searches on Waitrose.com for ‘Easter’ and ‘Easter Eggs’ already up 34% and 68% respectively, over the last month when compared to 2025.

Waitrose is elevating last year’s viral chocolate croissant sensation by leveraging the trending flavour - Almond - to create the brand new No.1 The Blonde Almond Croissant Egg (£15). Following on from the croissant theme - Waitrose has also released new No.1 6 Mini Blonde Chocolate Croissants, made with rich blonde choc and a silky ganache centre, these mini croissants add a little ooh la la to Easter. 

Sarah Breadmore, Easter Egg Product Developer at Waitrose, says: “This year we really wanted to offer our customers those egg-stra options that make you go ‘wow’. We’ve leveraged the food trends that we know our customers love, to elevate our seasonal product range for 2026.”

“Our brand new No.1 The Blonde Chocolate Almond Croissant builds on our viral egg from last year, and takes it to a whole new level. Made with luxuriously creamy blonde chocolate and crunchy almond pieces, this egg is then hand decorated with milk chocolate and roasted almond pieces. It is so good, you’re not going to want to share.”

 

 

The ruby resurgence 

The No.1 Flat Eggs (£12) have also had a glow-up, where tangy cherries and raspberries have been used to create an indulgent, fruity ruby chocolate base - the new No.1 Ruby Chocolate & Berries Flat Egg is just so gorgeous you won't want to crack it. 

Recent search data on Waitrose.com suggest ‘ruby chocolate’ is about to have a resurgence, with demand up 1000% compared to the same time last year. 

Will Torrent, Senior Development Chef at Waitrose, said: "Ruby chocolate is perfect to use during the spring season, due to its fresh and slightly tart, berry-like taste and striking pink colour. As the home of food lovers, we like to keep our finger on the pulse when it comes to food trends which is why we have added the No. 1 Ruby Fruits Flat Egg to our Easter collection - the future of chocolate is pink!"

There's a bun for everyone

With searches for ‘Hot cross buns’ and ‘Easter cakes’ up 69% and 230% over the last month on Waitrose.com when compared to 2025, Waitrose customers already have cravings for seasonal bakery treats.

 

Pick from delights including the new and artisanal No.1 2 Berry Blush Hot Cross Buns (£2.50), irresistible 4 Milk Chocolate & Fudge Hot Cross Buns (£2) or regeneratively grown 4 Leckford Hot Cross Buns (£2.50) - which are made from wheat grown on the Waitrose farm, in Leckford. They’re all bursting with fruits and flavour, just waiting for you to give them a toast.

 

Abby Catmull, Seasonal Bakery Product Developer at Waitrose, says: “This year we are proud to launch a Hot Cross Bun made with regenerative wheat that is grown on our own farm on the Leckford Estate. Packed with sultanas and cranberries, plus a scattering of sunflower and pumpkin seeds, these buns are fantastic toasted, spread with salted butter and drizzled with our Leckford Honey.”

Buttery Bakes

Tuck into a selection of cakes, bakes, and bites that are inspired by spring flavours, including Mini Daisy Cakes in the No.1 Spring Afternoon Tea Selection (£7.50) and Buttercream Bunny Mini Cupcakes (£5) for that perfect afternoon break. The showstopping No.1 Millionaire's Panettone Egg (£12) is one in a million. Rippled with caramel sauce and dark choc, and speckled with white and blonde choc, it’s made for tearing (and devouring to the last crumb). Crafted in Italy, it takes over 40 hours to produce and has used the same mother dough since 1964 to give it that ooh-so light and fluffy texture.

The roast of all roasts

Nothing says ‘spring’ like a Sunday Roast with all the sides and trimmings. Choose from classic joints of either Beef or Lamb, knowing that it’s always British and higher welfare at Waitrose. 

Customers can pick from pre-packed joints or can choose the right cut for them from the Waitrose meat counter, where a Waitrose Specialist will be able to assist with recipe inspiration and cooking times. Just don’t forget to leave space for dessert… because this year Waitrose has two showstopping options. Indulge in the irresistible No.1 Salted Caramel Brownie Basque Cheesecake (£7.50) or opt for the velvety smooth No.1 Chocolate & Pistachio Torte (£14), inspired by the flavours of the viral Dubai chocolate bar.

 

Bright Blooms

Add a burst of spring colour into the home with our beautiful range of flowers for Easter and Mother’s Day. Whether these beautiful bouquets are a gift or just a little treat for yourself, we have a gorgeous seasonal selection perfect for all occasions. With every purchase of a bouquet featuring Waitrose Foundation Flowers this spring, Waitrose is supporting flower farmers, workers and the communities they live in. 

Chris Wood, Head Florist at Waitrose: “Spring has to be one of my favourite seasons of the year, there are so many lovely flowers in full bloom. Arrangements this year showcase beautiful vibrant yellows, pinks, and pastels which brighten up our customers’ homes.”

“Our Easter Spring Abundance bouquet is perfect for the celebrations including vibrant seasonal Anemones and Ranunculus in bright floral tones of cerise, blue and pink, these bouquets will be the centrepiece of any spring setting.”

Waitrose reinvest 2% of sales from Waitrose Foundation Flowers to improve the livelihoods of farmers, workers and their communities. So far, flower farm workers have benefitted from microloans, enabling investment in income-generating activities and school fees for children, school facilities, energy efficient cooking equipment and supporting alternative income enterprises such as poultry rearing and beekeeping.

 

Dishpatch the love this spring

For both Mother's Day and Easter this year, the Dishpatch collection offers customers an effortless way to celebrate. Whether it's hosting family with one of our four-person feasts, treating your loved one to a favourite restaurant dinner, or sending a gift from afar, do it with the help of the UK's best chefs.

Alongside a curated selection of our core range of finish-at-home menus, hampers and letterbox gifts, the collection for Mother's Day also includes four special limited-edition products.This includes Italian Roast Duck by Cafe Murano, Prawn Lasagne Feast by Ixta Belfrage and letterbox gift Chocolate & Pistachio Dream Cake by Sabrina Ghayour.

 

The Easter Collection offers customers an effortless way to dine well over Easter weekend. Alongside a curated selection of our finish-at-home menus and gifts, the collection also includes 5 special limited-edition products, including Slow-cooked lamb Biryani by Atul Kochhar and Michel's Spring Lamb by Michel Roux.

 

Feeling inspired? Discover the full Easter range online or in-store, with select products available on Deliveroo, Uber Eats and Just Eat with a selection of Waitrose Easter Eggs also available for purchase on JohnLewis.com.

 

If you’re eager to try some perfect seasonal recipes, dive into the Easter Recipe pages on Waitrose.com.

 

Notes to Editors

 

 

The full range of products launching for Spring include:

Confectionery:

Bakery:

Horti: 

Download all the product images here: Waitrose Spring Imagery

Contact Details:

For more information please contact:

Cameron Addison

Partner & Communications Officer

[email protected]

And for samples:

Waitrose Communications Team

[email protected]

 

About Waitrose & Partners
Run by over 45,000 passionate Partners, Waitrose has been serving customers for 120 years and offers extraordinary products in our 317 shops and on Waitrose.com. Inspiring food discovery, our expert Partners run almost 800 specialist food service counters in store, where customers can shop a variety of the best quality meat, fresh fish, dry aged beef, sushi, as well as cheese. Our Beer, Wine and Spirits team features the largest number of Masters of Wine of any UK supermarket and we sell nearly 3,000 different wines, beers, ciders, spirits as well as no and low drinks in our shops, on Waitrose.com and Waitrose Cellar. We are committed to selling products which have been responsibly sourced, grown using the very best sustainable farming methods, some of which are grown or trialled on our very own farm, the Leckford Estate. In 2024, Waitrose was granted the Royal Warrant of Appointment to be Grocers and Wine & Spirits Merchant to His Majesty King Charles III.