Supporting farmers with robust measurement tools, expert advice and certification
This builds on the commitment to the Farming for Nature programme supporting UK farms in the shift to regenerative farming
Waitrose is today announcing new partnerships with Soil Association Exchange and Regenified to accelerate its support for British farmers to produce food in ways that restore and protect the environment.
It marks a significant step in Waitrose’s Farming for Nature programme, which aims to support 2,000 British farmers to move to nature-friendly farming practices, helping boost business resilience of farms in the long-term, secure food supplies and combat the effects of climate change. With a plan for all its UK farms to be using regenerative practices by 2030, Waitrose has committed to reach net zero across its UK farms by 2035.
Andrew Hoad, Director of Leckford and Farming for Nature at Waitrose, said: “We are delighted to bring both Soil Association Exchange and Regenified into our Farming For Nature programme. Their expertise will be vital in developing our approach, providing monitoring, measuring impact and demonstrating progress.
“Our commitment to regenerative farming reflects our belief that producing high-quality food and caring for the environment go hand in hand. We are leading the way in backing British farmers, protecting nature, meeting climate goals, and building a sustainable and resilient food system from the ground up.”
The new partnership with the Soil Association Exchange - a farm-measurement tool backed by the Soil Association - involves a four year programme to support the early adopting farms representing key Waitrose supply chains. By tracking metrics on soil health, biodiversity, water, carbon, animal welfare, and social impact, it will provide robust measurement and build evidence of the impact of changing farming practices.
Joseph Gridley, CEO of Soil Association Exchange, explains: “Farmers want to do the right thing for nature and their businesses, but they need clear evidence, trusted advice, and fair reward. Through this partnership, Waitrose is helping farmers turn robust data into practical changes on the ground, backed by the advice and support they need. It’s a powerful step towards a food system that is both climate-resilient and profitable for farmers.”
Soil Association Exchange will work closely with existing partners such as Land App, LEAF, and the University of Reading, combining forces to help farmers succeed amid changing climate realities.
In a landmark move with Regenified - a global leader in regenerative agriculture verification- Waitrose will offer 100 farms free access to the framework to achieve a Regenified™ certification. This will help farmers across livestock, dairy, fresh produce and horticulture, to measure and track improvements over time in key areas such as soil health, water management, and biodiversity.
Salar Shemirani, Co-Founder and CEO, Regenified said: “We are honored to join Waitrose and the Soil Association Exchange in this forward-thinking programme. Their commitment to giving farmers the tools, data, and independent verification they need to build resilient, nature-friendly businesses is a testament to the foresight of Waitrose and its suppliers, demonstrating their commitment to change the food system for the better. We are proud to stand alongside such respected partners in helping farmers demonstrate real, measurable progress toward a regenerative future.”
Participating in the Regenified™ certification is voluntary, and Waitrose is providing the opportunity for 100 Waitrose farmers or growers to undertake the programme for three years. Waitrose is the first UK supermarket to independently certify regenerative farming at scale.
As the only UK supermarket owned farm - producing high quality ingredients on sale at Waitrose stores - the Leckford Estate will work with both of the new partners. The farm has been using regenerative practices since 2020 and its orchard and vineyards became the first in the UK to achieve Regenified ™ certification.
About Farming for Nature:
Farming for Nature aims to support its British farmers to move to nature-friendly farming practices, helping to boost financial resilience of farms in the long-term, combat biodiversity loss and tackle the effects of climate change.
In June 2025, Waitrose announced recipients of a new £500k fund aimed at helping British farmers transition to net zero.
About Waitrose & Partners
Run by over 45,000 passionate Partners, Waitrose has been serving customers for 120 years and offers extraordinary products in our 315 shops and on Waitrose.com. Inspiring food discovery, our expert Partners run almost 800 specialist food service counters in store, where customers can shop a variety of the best quality meat, fresh fish, dry aged beef, sushi, as well as cheese. Our Beer, Wine and Spirits team features the largest number of Masters of Wine of any UK supermarket and we sell nearly 3,000 different wines, beers, ciders, spirits as well as no and low drinks in our shops, on Waitrose.com and Waitrose Cellar. We are committed to selling products which have been responsibly sourced, grown using the very best sustainable farming methods, some of which are grown or trialled on our very own farm, the Leckford Estate. In 2024, Waitrose was granted the Royal Warrant of Appointment to be Grocers and Wine & Spirits Merchant to His Majesty King Charles III.
About Soil Association Exchange
Soil Association Exchange was founded in 2022 and now supports over 2,000 farms across the UK. It uses data-driven measurement and expert advice across environmental, social, and economic metrics to help farmers improve resilience, profitability, and positive impact on nature.
In addition to measurement and advice, Soil Association Exchange supports farmers in accessing funding for sustainable improvements through its own funding scheme, Exchange Market.
About Regenified
Regenified is a leading independent verifier of regenerative agriculture practices, grounded in decades of research and farming experience around the world. Its proprietary 6-3-4™ Verification Standard is designed to assess measurable outcomes that improve soil health, enhance biodiversity, and build climate resilience across farms, ranches, and forests. Regenified provides science-based verification that helps producers, retailers, and consumers support a regenerative food system — one that restores ecosystems and strengthens supply chains from the ground up. For more information, visit www.regenified.com.
