John Lewis launches exclusive collaboration with award-winning designer Rejina Pyo, expanding its premium fashion offering

• The 34 piece collection, denim and accessories, will be available online and in five John Lewis stores from 9th October.
• The collaboration continues on the success of the A.W.A.K.E. MODE collection and underlines our support for British based design talent as patrons of the British Fashion Council (BFC)
• The collection strengthens John Lewis’ fashion credentials and its commitment to consistently offering customers high-quality, exciting and wearable pieces

Launching 9 October, the 34 piece collection - comprising outerwear, dresses, knitwear, separates and accessories - brings together a classic British aesthetic with Korean modernity. Combining utilitarian, city style with feminine, countryside simplicity to create a capsule that is elevated and effortless. To ensure a seamless blend of John Lewis and Rejina Pyo signatures, the collection has been thoughtfully designed by Rejina Pyo and John Lewis’ experienced design team with the aim of creating a collection that will be worn season after season.

Download the full lookbook here

On the collection, Rejina says: I am so thrilled to present my new collaboration with John Lewis, which celebrates individuality and timeless elegance. We have designed the collection for women who value thoughtful design and everyday versatility, each piece feels modern yet practical for real life. I wanted to take the high-quality wardrobe staples that John Lewis is known for and reimagine them through the Rejina Pyo lens. Ultimately, the collection has been made to be lived in, loved and worn again and again.

The collaboration will complement John Lewis’ well-established, much-loved own-brand collections and expertly curated selection of premium brands. The retailer is dedicated to bringing exciting, high-quality designs to its customers and nurturing British-based design talent to secure its place as a destination for fashion.

Quality lies at the heart of this collection, from premium fabrics to elevated trims, each piece has been crafted with care and designed to last season after season. A versatile colour palette of rich chocolate, forest green and warm burgundy is lifted with highlights of pink and blue.

Heroes from the collection include a standout leather trench, timeless belted suit and top stitch midi dress. Luxury fabrics such as leather, faux fur, satin and wool form the base of the range, seen across collared top stitch blouses, statement outerwear and must-have knitwear. Accessories including buckled kitten heels, leather knee-high boots, cosy wool snoods and foldover top bags complete the collection, each one a seasonal essential that has been thoughtfully elevated.

Queralt Ferrer, Fashion Design Director at John Lewis, says: At John Lewis, quality and wearability lie at the heart of everything we do, so it seemed like a very natural fit to collaborate with Rejina. I believe this collection really draws on the strengths of both brands, creating something unique and contemporary. We’ve loved weaving Rejina’s iconic design signatures, such as statement top stitching, into our designs such as the A-line midi dress in a way that I know both the John Lewis and Rejina Pyo customer will love.

The collection will be available in five John Lewis stores and on johnlewis.com. Prices range from £55 - £399.

Download campaign images here.
Download cut out images here.

Contact Details:
For more information please contact:
Lianne Martin : [email protected]

About Rejina Pyo

Founder and creative director Rejina Pyo was born in Seoul, where she lived before relocating to London in 2008. After graduating from the MA Fashion Design programme at Central Saint Martins, Rejina was honoured with the prestigious Han Nefkens Award, paving the way for the launch of her namesake brand.

A designer and painter, Rejina draws inspiration from a rich tapestry of art forms and the women around her - each with their own stories and perspectives - to craft extraordinary collections designed for everyday living. Rejina has gained international recognition for her work as a designer and artist. Her creations have been showcased in high-profile exhibitions around the world, and she has been recognised with numerous accolades, including the Samsung Fashion Design Fund and the British Fashion Award for Emerging Talent. With a multifaceted creative vision, her work continues to celebrate the intersection of fashion, food, art, and culture.

About the John Lewis Partnership

The John Lewis Partnership owns and operates two of Britain's best-loved retail brands - John Lewis and Waitrose. Started as a radical experiment over a century ago, the Partnership is now the largest employee-owned business in the UK, with almost 70,000 employees who are all Partners in the business. The Partnership is purpose-driven, existing to create a fairer and more sustainable future for our Partners, customers, suppliers and communities. Our Purpose not only inspires our principles, drives our decisions and acts as our guide to be a force for good, it steers us to do things differently and better - all in service of creating a happier world for everyone and everything we touch.