John Lewis announces first Menswear collaboration in over ten years with LABRUM London

• The 38 piece collection of outerwear, knitwear, denim and tailoring will be available online and in five John Lewis stores
• The collection reflects a wider investment in Menswear at John Lewis and acts as a bold step into revitalising fashion credentials
• The collection was designed in collaboration with Foday Dumbuya, LABRUM London founder, who was recently nominated for British Menswear Designer of the Year by the British Fashion Council

Launching today, the collection blends LABRUM London’s daring design signatures with John Lewis’ seasonal staples, creating pieces that are visually exciting and rooted in quality.

The range was carefully created by LABRUM’s founder & Creative Director Foday Dumbuya, and John Lewis’ talented in-house design team and is inspired by a fusion of cultures, combining the bold patterns and vibrant textiles of West Africa with contemporary British colour and silhouettes.

LABRUM London’s Founder and Creative Director Foday Dumbuya said: “When we first met the John Lewis team in Paris last year, I was inspired by the potential to weave our two brands together. Our shared passion for storytelling, a celebration of the UK's diversity, and a love for textiles created a beautiful synergy.

At LABRUM, we believe in crafting narratives through our designs, blending West African flair with British tailoring. This collection, featuring 38 unique pieces, embodies our signature elements—like the Nomoli logo and intricate jacquard fabrics—ensuring it resonates as an authentic representation of LABRUM, reimagined through the John Lewis lens.

I can't wait to share this journey and bring LABRUM to a broader community, celebrating the rich tapestry of culture and craftsmanship!”

In LABRUM’s year billed “The Sound of Us” where cultural identity, migration, and the unifying power of music are celebrated, Bowers & Wilkins were invited to be a supporting partner within the collaboration to help bring to life the unifying force of music, elevating the importance of sound with the integration of its new Px8 S2 wireless headphones.

Modern design drives the collection, with texture, placement prints and utility details featured across the range. A traditional Autumnal palette of inky navy and warm brown is lifted with tones of mustard yellow, burnt orange and soft neutrals. Premium fabrics are used throughout including lambswool, cotton merino cashmere and leather.

The LABRUM Nomoli logo elevates seasonal staples such as an ecru baseball cardigan, knitted v-neck vest, and washed denim jeans. Detail is key; a blazer and overshirt are crafted with a bespoke jacquard inspired by the LABRUM signature cowrie shell print, alongside coconut buttons and contrast fabric panels. Silhouettes are contemporary with relaxed denim and boxy tees layered with knitwear and heavyweight outerwear. Utilitarian details like oversized pockets, laser logos and exposed stitching combine with high quality textiles for a collection that is effortless yet refined. Accessories complete the collection with logo scarves, baseball caps and beanie hats.

John Lewis x LABRUM London Applique Overshirt, £179

John Lewis x LABRUM London Blue Logo Knitted Vest, £99

John Lewis x LABRUM London Textured Duffle Coat, £279

John Lewis x LABRUM London Panelled Denim Jeans, £109

John Lewis x LABRUM London Panelled Denim Jacket, £149

James Hawkes from the John Lewis design team says: “We are thrilled to introduce this exciting collaboration. Their brand ethos—crafting honest, practical clothing rooted in simplicity, fit, and a passion for detail—immediately resonated with our own values at John Lewis. We knew our customers would value LABRUM’s commitment to celebrating the rich, untold stories of West Africa through design. It was a privilege to collaborate closely with Foday and his team, we are incredibly proud of the result.”

The collection is priced between £15 for a pair of socks and £369 for a leather jacket and will be available to buy in five John Lewis stores and on johnlewis.com.

Download images here.

Download cut out images here.

Lookbook available here.

Available online and in store at Oxford Street, Peter Jones, Stratford, Leeds and Trafford.

Contact Details:

For more information please contact:
Lianne Martin : [email protected]

About LABRUM London

Narrating untold stories of the diaspora, merging West African values with British tailoring. A philosophy centred on creating purposeful, directional pieces that inspire a new generation of design. Founded in 2014, LABRUM produces thought-provoking garments, envisioning a borderless society with freedom of expression. A voice, champion and platform for those who seek, cannot be contained, or have messages to share - visualising inclusivity and style, for the love of people.

About the John Lewis Partnership

The John Lewis Partnership owns and operates two of Britain's best-loved retail brands - John Lewis and Waitrose. Started as a radical experiment over a century ago, the Partnership is now the largest employee-owned business in the UK, with almost 70,000 employees who are all Partners in the business. The Partnership is purpose-driven, existing to create a fairer and more sustainable future for our Partners, customers, suppliers and communities. Our Purpose not only inspires our principles, drives our decisions and acts as our guide to be a force for good, it steers us to do things differently and better - all in service of creating a happier world for everyone and everything we touch.