- Invited customers of 18 shops will be offered treats as they shop each month
- Treats will be offered in addition to nine existing My Waitrose loyalty benefits
- 4.6million members of the My Waitrose free loyalty scheme
On Monday (1 Sept) Waitrose will begin trialling in 18 shops¹ a new way to thank My Waitrose loyalty scheme members for shopping with them by offering them up to three ‘Little Treats’, such as a free product, or money-off voucher each month.
Customers invited to take part in the trial will be able to track the amount they have spent each month in store and online¹ by viewing a new ‘Little Treats’ tracker in their Waitrose account online or in the app. When they have spent £50 customers will see a ‘Little Treat’ voucher pop up in their account, and another when they have spent £100, and a third will appear when they have spent a total of £250. At the beginning of each month the count will reset to zero, giving customers the opportunity to enjoy dozens of little treats over a year.
The treats will be offered in addition to the nine benefits already available through the free loyalty scheme. Benefits include: personalised vouchers, free hot drinks, 20% off selected service counter products on select days, offers on Uber Eats, prize competitions, free Waitrose Food magazine, and ScanPayGo enabling members to shop more quickly in store.
Nathan Ansell, Chief Customer Officer for Waitrose said; “We’re continually investing in and evolving our My Waitrose loyalty club for the benefit of our members. ‘Little Treats’ is a way to regularly remind our growing number of loyal customers just how much we value them. It could be something delicious, something useful or something that makes them smile. Over the course of a year they could receive many treats and I hope each one reminds them that being a My Waitrose member means they’re part of a special club of food lovers.”
Last financial year, the number of active members in the My Waitrose free loyalty scheme grew by 7% to 4.6 million. Over 27 million weekly offers were redeemed and over 13.3m hot drinks were enjoyed by loyalty members.
