John Lewis appoints Dom McBrien as new Chief Digital & Omnichannel Officer

John Lewis today announced the appointment of Dom McBrien as its Chief Digital & Omnichannel Officer, a role that will sit on the John Lewis Management Board.

This appointment further strengthens the John Lewis leadership across the business and is a critical part of our digital transformation and omnichannel ambitions. 

Dom has over 20 years of digital transformation experience, most recently as CEO for Body&Fit and Global President for Direct To Consumer at Glanbia Performance Nutrition. Dom has worked across a number of other high profile retailers including Arcadia, New Look, M&S, The White Company as well as Microsoft. He will report to Peter Ruis, Managing Director of John Lewis.

Dom said: "I am thrilled to be joining John Lewis at such a pivotal time in its transformation journey. The opportunity to contribute to a brand with such a rich heritage and a clear ambition to be the UK's most trusted omnichannel retailer is truly exciting. I’m looking forward to getting started."

Peter Ruis said "I’m delighted to appoint Dom as our Chief Digital & Omnichannel Officer. His extensive experience and proven track record in digital transformation will be invaluable as we continue to strengthen our digital leadership and deliver on our significant omnichannel ambitions."

Dom will join John Lewis on 1 October.