- The 35-piece collection, denim and accessories, will be available online and in five John Lewis stores from 9th October.
- The collaboration builds on the success of the A.W.A.K.E. MODE collection and continues the relationship with the British Fashion Council (BFC) supporting British design talent.
- The collection strengthens John Lewis’ fashion credentials and its commitment to consistently offering customers high-quality, exciting and wearable pieces
Launching 9 October, the 35-piece collection is centred around a classic British aesthetic, blending city style with feminine simplicity. To ensure a seamless blend of John Lewis and Rejina Pyo signatures, each piece has been thoughtfully designed by Rejina Pyo and John Lewis’ experienced design team with the aim of creating a collection that will be worn season after season.
The collaboration will complement John Lewis’ well-established, much-loved own-brand collections and expertly curated selection of premium brands. The retailer is dedicated to bringing exciting, high-quality designs to its customers and nurturing British-based design talent to secure its place as a destination for fashion.
On the collection, Rejina says: “I am so thrilled to announce my new collaboration with John Lewis, which celebrates individuality and timeless elegance. We have designed the collection for women who value thoughtful design and everyday versatility, each piece feels modern yet practical for real life.”
Queralt Ferrer, Fashion Design Director at John Lewis, says: “At John Lewis, quality and wearability lie at the heart of everything we do, so it seemed like a very natural fit to collaborate with Rejina. I believe this collection really draws on the strengths of both brands, creating something unique and contemporary. We can’t wait to launch it for our customers later this year”
The collection will be available in five John Lewis stores and on johnlewis.com. Prices range from
£36 - £399.
Further imagery will be released in time for launch.
Contact Details:
For more information please contact:
Lianne Martin : [email protected]
About Rejina Pyo
Founder and creative director Rejina Pyo was born in Seoul, where she lived before relocating to London in 2008. After graduating from the MA Fashion Design programme at Central Saint Martins, Rejina was honoured with the prestigious Han Nefkens Award, paving the way for the launch of her namesake brand.
A designer and painter, Rejina draws inspiration from a rich tapestry of art forms and the women around her - each with their own stories and perspectives - to craft extraordinary collections designed for everyday living. Rejina has gained international recognition for her work as a designer and artist. Her creations have been showcased in high-profile exhibitions around the world, and she has been recognised with numerous accolades, including the Samsung Fashion Design Fund and the British Fashion Award for Emerging Talent. With a multifaceted creative vision, her work continues to celebrate the intersection of fashion, food, art, and culture.
About the John Lewis Partnership
The John Lewis Partnership owns and operates two of Britain's best-loved retail brands - John Lewis and Waitrose. Started as a radical experiment over a century ago, the Partnership is now the largest employee-owned business in the UK, with almost 70,000 employees who are all Partners in the business. The Partnership is purpose-driven, existing to create a fairer and more sustainable future for our Partners, customers, suppliers and communities. Our Purpose not only inspires our principles, drives our decisions and acts as our guide to be a force for good, it steers us to do things differently and better - all in service of creating a happier world for everyone and everything we touch.
