- Waitrose No. 1 White Chocolate with Pistachio Nuts & Sea Salt bar launches in shops and online on Monday 25th May
- A steal at just £2.75 and of course, the same as all Waitrose chocolate, its certified to Fairtrade and Rainforest Alliance certification standards
- Also launching, The No.1 Special Edition Chocolate Box includes a chocolate based on customer’s favourite Easter Egg - The Cracking Pistachio
Unless you’ve been living under a rock, you’ll know the whole world is going absolutely nuts for pistachio! Back in March 2025, Waitrose were one of the first stockists of the Lindt Dubai Style Chocolate Bar - which was in such high demand, we had to enforce a limit of two bars per customer. Customers' appetite for pistachio shows no sign of slowing down, with searches for ‘pistachio’ on Waitrose.com up over 500% year on year. With the market flooded with variations of ‘Dubai style’ chocolate bars, we are launching a twist on the hottest chocolate bar on the market.
The wait is over, coming to shops on Monday 25th May is Waitrose first own label pistachio chocolate bar - the No.1 White Chocolate & Pistachio Nuts with Sea Salt bar. What makes this bar different from others, is the surprise customers will find as soon as they open this bar - we have added pistachio paste to the white chocolate, making it pistachio green in colour. The bar is also laced with chopped pistachios for a more authentic pistachio flavour and delicious crunch, with no katif pastry in sight.
Sarah Breadmore, Confectionary Product Developer at Waitrose, said: “We sold almost four times as many No.1 Cracking Pistachio Easter eggs this year than we did 2024, selling out both years. So it is obvious customers are loving that sweet, salty, pistachio flavour. We’ve taken the flavours of the white chocolate, pistachio and more importantly its distinct colour and turned it into a bar for customers to enjoy all year round. It’s totally different from the Dubai style chocolate bars we keep seeing pop up in the market - dare I say, it’s better! We can’t wait to see the reaction from customers, I know they won’t be disappointed.”
This comes after the sell out success of the No.1 Cracking Pistachio Easter Egg, which customers loved for its bright green appearance and combination of white chocolate and pistachio. Customers will also be able to shop our No.1 The Special Edition Chocolate Box, also launching on Monday which will include a chocolate based on the Easter egg. Along with some other seasonal flavours including Madagascan Vanilla, Valencia Orange and Scottish Raspberry.
Notes to Editors
100% of our own-brand cocoa is certified to Fairtrade or Rainforest Alliance certification standards
Waitrose No.1 White Chocolate & Pistachio Nuts with Sea Salt Chocolate Bar - £2.75/100g
White chocolate with salted pistachio nuts and sea salt
Waitrose No.1 The Special Edition Chocolate Box - £12.00 - 16 chocolates
Madagascan Vanilla - White chocolate with a creamy white chocolate and Madagascan vanilla ganache
Cracking Pistachio - A creamy Italian blonde chocolate shell with a nutty salted pistachio filling
Valencia Orange - A 65% single origin dark chocolate shell filled with a smooth Valencia orange ganache
Scottish Raspberry - A 65% single origin dark chocolate shell filled with a Scottish raspberry flavoured ganache
