- The 27 piece collection of dresses, separates and jewellery is available online and in 10 John Lewis stores
- Created in response to the occasionwear peak the retailer sees between April - June, the collection offers a range of event-ready pieces
- The collection features a mix of both dresses and separates in response to the changing way in which customers shop occasionwear
In time for the occasionwear season, John Lewis launches ‘John Lewis Editions’, a collection of elevated pieces designed specifically for summer’s special moments.
A colour palette of butter yellow and soft lilac combined with premium fabrications makes the curated edit ideal for seasonal occasions. Heroes include a pure silk printed dress, a soft yellow suit with tie-waist detailing and a sheer panel dress with ruffle bandeau top. Jewellery also joins the range, with chunky hammered cuffs and oversized drop earrings in both gold and silver.
Versatility was key when creating the collection, ensuring pieces can be worn in a variety of ways and become wardrobe staples even outside of occasion season. A silk dress can be paired with satin kitten heels and statement earrings for the perfect wedding guest outfit or more casually with flat sandals on holiday.
Design Director Queralt Ferrer says: “We saw a gap in our own brand offering for beautiful, high-quality occasionwear pieces, so we created this new collection that is both modern and versatile. We combined classic occasion details such as floral prints and premium fabrics with contemporary silhouettes and unexpected design details, making the edit feel fresh and elevated. We know that our customers look for value when shopping fashion and expect purchases to work hard in their wardrobes, so we made sure that each piece can be styled multiple ways throughout summer and beyond.”
The new collection will sit alongside our extensive branded edit including Florere, Ghost, Sister Jane and Hayley Menzies who all offer unique and standout occasionwear options.
Clothing prices range from £79 - £299.
Download look book images here.
Download cut out images here.
Contact Details: For more information please contact:
Lianne Martin : [email protected]
About the John Lewis Partnership
The John Lewis Partnership owns and operates two of Britain's best-loved retail brands - John Lewis and Waitrose. Started as a radical experiment over a century ago, the Partnership is now the largest employee-owned business in the UK, with almost 70,000 employees who are all Partners in the business. The Partnership is purpose-driven, existing to create a fairer and more sustainable future for our Partners, customers, suppliers and communities. Our Purpose not only inspires our principles, drives our decisions and acts as our guide to be a force for good, it steers us to do things differently and better - all in service of creating a happier world for everyone and everything we touch.
