Waitrose has launched two new dips as part of the relaunched premium No.1 range, which has been refreshed with nearly 200 new and improved products.
The new dips include the No.1 Extra Virgin Olive Oil Houmous, and No.1 Truffle Houmous which is made with aromatic truffle flavour oil and topped with truffled chickpeas.
The new dips are available to purchase in Waitrose shops and via Waitrose.com now.
As the home of houmous, Waitrose has launched two delicious new flavours, the No.1 Extra Virgin Olive Oil Houmous and the No.1 Truffle Houmous.
The No.1 Extra Virgin Olive Oil Houmous (£2.85) doesn’t contain rapeseed oil in response to customer feedback and is made with a sesame seed paste and a generous amount of extra virgin olive oil for a deep, rich flavour. Expertly blended, it’s smooth and silky, perfect for pairing with crusty bread or warm pittas, served with olives on the side.
The No.1 Truffle Houmous (£2.85) is a luxurious take on the classic dip, made with aromatic truffle flavour oil and topped with truffled chickpeas. With a smooth, velvety texture it’s delicious dipped in sourdough or served alongside a mezze feast.
Laura Priest, Waitrose Product Developer, said: “We are proud to be the home of houmous, having served our customers since the 1980s when we were the first supermarket to sell it in the UK.
“We know our customers love innovation and incredible flavours, so we are delighted to bring a little taste of luxury to your plate with these new dips. The aromatic truffle flavoured oil in our No.1 Truffle Houmous is truly delicious, and no mezze board is complete without our smooth and silky No.1 Extra Virgin Olive Oil Houmous.”
Waitrose was the first UK supermarket to sell houmous in the 1980s and today it is the biggest selling dip type in Waitrose, with thousands of tubs sold each week. We have a variety of flavours available across other own-brand ranges including; Waitrose Red Pepper Houmous, Waitrose Sweet & Smoky Harissa Houmous and Waitrose Roasted Beetroot and Mint Houmous.
The new dips are part of our relaunched premium No.1 range, with nearly 200 new and improved products being launched over the coming months. Offering the very best in quality, taste and provenance and with over 600 delicious products, No.1 is the range for food lovers.
ENDS
