- Yotam Ottolenghi is launching an exclusive range at Waitrose allowing customers to bring Ottolenghi’s famous flavours into their own kitchens.
- From aromatic spice mixes, the perfect pasta sauce and a sensational shawarma marinade, the range marks a milestone moment as Ottolenghi’s first venture onto supermarket shelves.
- The full range will be available in Waitrose shops, Waitrose.com and Ottolenghi.co.uk, and a selection of products will be shoppable via Waitrose on Deliveroo and UberEats.
Waitrose customers will be in for a treat as the supermarket launches an exclusive range of Ottolenghi products in shops and online from 29th April.
In line with Waitrose, the Ottolenghi group pride themselves on offering the highest quality and delicious tasting products and dishes, and in a supermarket first for the Ottolenghi brand, the range that has been created by chef, Yotam Ottolenghi and his Test Kitchen team, will include a brilliant pasta sauce, a harissa paste and blended herbs and spices.
Searches on Waitrose.com for our Middle Eastern recipes page are up 203% compared to last year, so we know that our food loving customers are looking for flavours of the Middle East to add to their at-home menus. This new range has been created with customer convenience in mind, allowing them to create the taste of the Ottolenghi kitchen at ease within their own homes, no matter if they’re looking for a quick and easy pasta or a delicious marinade to impress guests.
Charlotte Di Cello, Commercial Director for Waitrose, said: “We know how much our customers love the food and flavours of Ottolenghi. With extraordinary quality and taste being central to both our brands, we are excited to be able to bring Ottolenghi to homes nationwide with this exclusive range. While our customers don’t always have the time to create a meal from scratch, these products are designed to enable anyone to bring all that deliciousness to their meals with the simple addition of a sauce, marinade or spice mix.
“I’ve already been eyeing up the Miso Pesto and will be adding it to my next shop in readiness for a delicious, yet super quick and easy weeknight dinner.”
Yotam Ottolenghi said: “Ottolenghi to the masses... Well, not quite, but I have always been super eager to get our flavours onto people's dinner plates nationwide, not just in London, without having to cook it from scratch every single time. I am so happy with our new range of sauces, marinades and spices, which does exactly that: Ottolenghi flavours, cooked at home, with no effort at all. I hate to admit it but the pasta sauce already features heavily in my home kitchen, when no one is looking.”
To mark the launch, the range will be on an introductory 20% off offer from the 29th April-18th June.
The range includes:
- Ottolenghi Miso Pesto 165g (£4.00)
- Ottolenghi Kalamata Olive & Harissa Sauce 350g (£4.50)
- Ottolenghi Pomegranate, Rose & Preserved Lemon Harissa 170g (£5.00)
- Ottolenghi Green Harissa 170g (£5.00)
- Ottolenghi Aleppo & Other Chillies Blend (£3.95)
- Ottolenghi Sweet & Smokey Blend (£3.95)
- Ottolenghi Citrus & Spice Blend (£3.95)
- Ottolenghi Red Chilli Sauce (£4.50)
- Ottolenghi Shawarma Marinade (£4.00)
Notes to Editors
Yotam and the Ottolenghi group’s effect on modern cooking is hard to overstate. Founded in 2008 with the opening of a small deli in London’s Notting Hill, Ottolenghi’s 20-year journey has seen the opening of seven further delis and two restaurant concepts, with ten international bestselling cookbooks, Guardian and New York Times columns, a central test kitchen and a successful online store. Within the Waitrose range, customers can find nine products created by the Ottolenghi Test Kitchen using all of the spice, vibrancy and flavour synonymous with the brand, from the Ottolenghi Shawarma Marinade - a fresh, flavourful marinade to recreate the perfectly smoky Shawarma at home, to the Ottolenghi Green Harissa - to add a zesty, zingy flavour to salads and grilled vegetables.
