Waitrose x Biscuiteers - the collaboration that won’t go ‘bakin’ any hearts this Valentine’s

Waitrose x Biscuiteers.

Waitrose customers can give the gift of flowers along with a sweet treat to their loved ones this Valentine’s Day thanks to the supermarket-exclusive collaboration with Biscuiteers*. 

Available from Waitrose Florist, there are two bouquets that come with a beautiful love heart biscuit that’s hand decorated by the talented team at Biscuiteers. 

The Valentine’s Day Dozen Romantic Red Roses & Love Heart Biscuit (£55) and the Valentine’s Day Gift-Wrapped Red Rose & Love Heart Biscuit (£35) both feature a stunning selection of Waitrose Foundation** red roses that are sure to be loved by anyone who receives them. 

Danielle Collier, buyer for Waitrose Florist, says: “We’re delighted to have collaborated with Biscuiteers to offer Waitrose Florist customers the addition of a beautifully hand decorated biscuit on two of our Valentine’s bouquets - this Love Heart Biscuit is the perfect accompaniment to go with our stunning Waitrose Foundation roses.  We know that our customers are planning ahead with searches for ‘Valentine’s’ on the up on Waitrose.com, and with these bouquets already available through Florist, we’ve made it easy to send these beautiful gifts directly to that special someone’s door.”

Harriet Hastings, Founder and CEO of Biscuiteers, says: “We are delighted to be partnering with Waitrose on a new exclusive design for Valentine’s day.  Biscuits and flowers – what could be sweeter!”

Both of the bouquets with the Biscuitters biscuits are available to order on Waitrose Florist now, along with our wider selection of Valentine’s Day flowers, including our Valentine’s Day Rose & Lily Bouquet, No.1 Valentine’s Day Orchid with Heart-Shaped Willow, Valentine’s Day Pink & Lilac Tonal Roses and the No.1 Valentine’s Day Scented Roses Gift Bag.

Notes to Editors

*In addition to the bundle offering for Valentine’s Day, Waitrose Florist customers can also add celebration biscuits from Biscuiteers to their orders throughout the year with the You’re A Star Biscuit and the Birthday Cake Biscuit

**The Waitrose Foundation is our way of giving back. As a supermarket, we rely on farms and their communities across the world to grow, pick and pack our fresh food and flowers throughout the year.   Through the Foundation we work with suppliers to fund local projects that help improve the lives of the workers who grow, pick and pack our produce. 

Every time you buy a Foundation product, 2% or equivalent of the sale is invested back into the community it came from. Worker committees decide how best to spend the money, with funds going towards everything from health clinics and libraries to emergency food parcels, hygiene kits and hardship funds.

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