- Sales of Waitrose Brussels sprouts have increased by 150% vs same time last year
- Searches for ‘Brussels sprouts’ are up +87% month on month and recipe searches for ‘shredded sprouts’ are up +607% month on month and +65% compared to the same time last year
- Waitrose is predicting that this will be a huge year for Brussels sprouts
The humble Brussels sprout is no longer just for Christmas. With just under five weeks until the big day, Waitrose is already seeing a boost in recipe searches which is also being reflected in a surge in sales of brussels sprouts. Cooking them is no longer just dropping them into a pan of boiling water and hoping for the best, today, cooks are being inspired by restaurant menus and the many recipes illustrating the variety of ways you can cook and serve sprouts.
With top restaurants around the country offering creative new ways to serve up the humble sprout, home cooks are seeking out their own recipes as recipe searches on Waitrose.com for ‘shredded sprouts’ surge 607% month on month and 65% year on year.
Sam Witherington, Vegetable Buyer at Waitrose said: “The Brussels sprout was once consigned to Christmas lunch, over cooked and under loved. But in recent years, as the sprout has made its way onto restaurant menus, home cooks are now getting creative too. If these current sales of brussels sprouts are anything to go by it’s going to be a bumper year for Brussels”.
This cooking inspiration has led to a rise in sales of large bags of Waitrose Brussels sprouts up a whopping 150% on this time last year and Waitrose predict this increase will continue all the way to Christmas and beyond.
London diners are raving about these great ways to cook and serve Brussels sprouts. A diner at Italian eatery Trullo in North London recommends cooking them with pancetta, chestnuts and gorgonzola and describes them as ‘divine’. While diners at Japanese restaurant Shoryu Ramen commented that the brussels sprout tempura was ‘very unique and yummy’.
