John Lewis spreads Christmas cheer with Black Friday deals all month long

• John Lewis launches Black Friday offers earlier than ever as new Festive Traditions report finds customers start gearing up for Christmas from early November
• Hundreds of fantastic deals going live throughout the whole month on popular gifts
• Part of a range of ways to support customers with spreading the cost of Christmas

John Lewis has launched its Black Friday deals earlier than ever as new data shows the ‘12 Days of Christmas’ have been replaced by a 45-day countdown - with the average person expected to start shopping in earnest on 10 November¹.

Hundreds of unmissable offers have launched in our shops and online, including deals across Tech and 20% off selected fragrance. Other categories including home, fashion and beauty will follow throughout the whole of November². 

We’re cutting the prices on major brands like Kenwood, Marc Jacobs, Gucci and many more for a limited time.

Naomi Simcock, Executive Director at John Lewis, said: “John Lewis is rewriting the Black Friday rulebook. The idea of it being a one-weekend event is a thing of the past and we’re instead helping our customers with incredible discounts on our amazing range of quality brands all month long. 

“It’s a win-win for customers, who we know are buying for Christmas earlier than ever. It means not only can they tick off their shopping list early, but they can also spread out the cost of Christmas.”

Top offers launching this week include: 

Tech offers

• Save up to £300 on Selected TVs
• Save up to £100 on Selected Apple products
• Save up to £80 on Gaming Chairs 
• Save £190 on Kenwood KMix Stand Mixer 
• Save up to 45% on Selected Air Fryers

Fragrance Offers

• Save 20% on Selected Gucci Fragrance
• Save 20% on Marc Jacobs Fragrance
• Save 20% on D&G and Jimmy Choo Fragrance
• Save 20% on Mugler Fragrance
• Save 20% on Ariana Grande Fragrance

Alongside launching Black Friday deals earlier, we’re also running more payment options to help our customers spread the cost of Christmas and provide peace of mind. These include interest-free and interest-bearing payment plans³ for selected, electricals, home and nursery products over £200 (T&Cs apply, find out more here). In addition, customers can benefit from two-year guarantees on electricals and five-year guarantees on TVs (Terms & conditions apply). 

Our returns period has also been extended for the Christmas period, meaning that customers who buy between now and 24 December can exchange or return items until 23 January 2024. 

Other ways we’re helping customers this Christmas include: 

• Free delivery on johnlewis.com orders over £50 
• Free Click & Collect on johnlewis.com orders over £30 from thousands of points nationwide, including John Lewis, Waitrose, Booths and Dobbies shops
• More Partners ready to serve our customers in our shops, with the recruitment of more than 2,900 seasonal roles at John Lewis (and an additional 2,700 working behind-the-scenes in our John Lewis and Waitrose supply chain) 
• Our free-to-join My John Lewis membership scheme gives customers personalised discounts, a money-off voucher after their first purchase and special rewards on their My John Lewis anniversary, along with a number of other exclusive benefits 

Notes to Editors:

1 Research from The John Lewis Festive Traditions Tracker, combining new research with over 2,600 respondents (an initial YouGov study with 2,011 people, and supplementary questions to a further 642).

2 Many of our Black Friday offers will run up to and include 30 November 2023, although specific offers may end pre- or post- this date. 

3 Payment plans 

With interest free credit customers don’t pay any interest and the total amount paid is the same as advertised price.  With interest bearing credit customers pay interest and the payment period is generally over a longer period of time.  The representative APR is 16.9% APR (fixed) and the total amount paid over the period is always clearly stated.