Uni students upgrade their sleep experience as double bedding overtakes the single

Upsurge in double bedding sales as students upgrade their uni experience. 

  • Sales of double duvets have risen substantially as students head off to uni
  • ​Poll showed more than a third of students missed their own bed while at university
  • Pillow sales also up 28% compared to the previous week

For many of us, student life conjures up memories of hard single beds - together with thin walls and toga parties. 

But John Lewis sales figures have shown that many of today's students are enjoying an upgrade in their university experience. 

The traditional pre-freshers period has seen an upsurge in double rather than single bedding - indicating that students are enjoying a few more home comforts than their predecessors.

Sales of John Lewis’ affordable ANYDAY double duvet has overtaken its single counterpart, with sales of double duvets more than 75% higher than singles over the back to uni period and pillows up 28% compared to the previous week. 

It comes as a poll of 500 students found that more than a third (36%) most missed their own bed while away at university, closely followed by having their favourite meal cooked for them (35%). 

Olivia Shykles, Bedding Buyer at John Lewis, said: 

“Whether you’re a first-year student packing for halls, returning to a final year house share, or a parent waving them off - the departure for uni is a big right of passage. This year, students are most certainly investing in little luxuries and upgrading their sleep experience.”


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