- Prices lowered by 10% on average without compromising on quality
- Cutting hundreds of prices for the third time this year as part of record £100m investment
- Prices cut on top of passing on savings from inflation falling and regular money saving offers
On Wednesday 13 September, Waitrose will lower the prices of 250 popular, autumn products including everyday foods like pasta, whole chickens, sausages and potatoes.
Charlotte Di Cello, Commercial Director for Waitrose, said: “Giving our customers good value for money is a priority and we continue to work hard to keep our prices low, whilst maintaining our quality and supporting our fantastic farmers.
“We'll continue to deliver our market leading quality, using our outdoor-bred pork, responsibly sourced fish, higher-welfare chicken and LEAF marque-certified British fruit and veg. The only thing that's changing is the price, so customers can enjoy great value with no compromise.
“As well as lowering the prices of hundreds of products, we're also passing on additional savings to our customers when the prices we pay fall due to food inflation dropping. We’ve already lowered the prices of dairy products, household goods like toilet paper, and canned vegetables as a result of inflation falling on those items.”
This is the third time we’ve cut the prices of hundreds of products this year due to our record £100m investment in lowering prices. We’ve also launched new meal deals this year including our first lunchtime meal deal, and steak and pizza meal deals giving customers more ways to maximise the value they get from shopping with us. Meal Deal sales have tripled so far this year.
Examples of products being lowered in price:
Product | Old Price | New Price | % Reduction |
Waitrose Essential British loose cauliflower - grown on LEAF Marque certified farms | £1.10 | 95p | 13% |
Waitrose Essential British, higher welfare medium whole chicken 1.5kg | £4.90 | £4.50 | 8% |
Waitrose British Maris Piper potatoes - 2kg grown on LEAF Marque certified farms | £2.10 | £1.65 | 21% |
12 x Waitrose Frozen Yorkshire puddings - made with free range eggs | £1.70 | £1.40 | 18% |
Waitrose Essential pork sausages x 8 454g made from outdoor bred pigs | £2 | £1.80 | 10% |
Waitrose Essential Penne Pasta - made in Italy using 100% durum wheat semolina | 95p | 75p | 21% |
Waitrose Essential British seasonal apples x 6 - grown on LEAF Marque certified farms | £2.00 | £1.70 | 15% |
Waitrose Essential Red Leicester cheese 350g | £3.80 | £3.50 | 8% |
Classic Steak Pie 550g made from higher welfare beef | £5.00 | £4.50 | 10% |
Waitrose Quiche Lorraine 155g - made using British bacon and free range eggs | £2.15 | £1.95 | 9% |
Waitrose Essential Porridge Oats 1kg - produced in a mill that has been supplying Waitrose for over 50 years | £1.40 | £1.25 | 10% |
Waitrose fresh Cream of Chicken Soup - 600g made using higher welfare chicken | £3.30 | £3.00 | 9% |
Prices shown will be available in Waitrose supermarket shops and online
How we help myWaitrose members to spend less
- Weekly offers tailored to how customers shop. Our myWaitrose loyalty programme issues hundreds of thousands of vouchers every week, helping customers save money. Last year, we issued over £100m in personalised money-off rewards.
- A free hot drink, available every day when a customer makes a purchase and brings their own cup.
- 20% off selected meat at our counters every Saturday, and 20% off selected fish from our fish counters every Friday.
- Further benefits include free copies of Waitrose Food and Waitrose Drinks magazines, and discounts on dry cleaning.
