John Lewis recruits senior marketer to deepen relationships with customers

• Andreas Nicolaides to lead newly created customer planning team
• K​ey role will be to maximise impact of marketing budget across channels
• Andreas brings wealth of experience across household brands

John Lewis has made a key appointment to lead its new customer planning team. 

Andreas Nicolaides will join the business in October as Head of Customer Planning & Channels.

His remit will include modernising and optimising John Lewis’s marketing across stores and online in a way which deepens relationships with its customers. The role will also optimise the use of marketing assets to deliver commercial value for the business.

Andreas has a strong record as a performance marketing specialist and brings a wealth of experience across a range of high-profile brands. He was Group Marketing Director and more recently moved into a General Manager role for N Brown - a top 10 UK Clothing and Footwear Digital Retailer, with a developing homeware range. During his tenure, he led a team of marketing professionals and had total responsibility for trading and commercial performance.

He began his career in MoneySuperMarket, where he spent 5 years looking after search marketing and content channels. His extensive agency experience, including at Carat, has involved driving performance marketing for a wide range of household names including Thomas Cook, Arcadia Group, Monsoon and Fragrance Direct. 

Charlotte Lock, John Lewis Partnership’s Customer Director, said; 

“Andreas brings a wealth of experience as a data driven media and marketing specialist  across a very wide portfolio of successful brands

“John Lewis already has huge loyalty from our customers and we are delighted that Andreas will be driving forward our marketing planning to deepen this relationship even further.”