- After 12 years of culinary creativity Waitrose will be saying a fond farewell to the Heston from Waitrose range
- The Heston range will have a final flourish with a new product for Easter, The Chocolate Dabbit
- Exciting plans to be revealed in the months to come
We will be taking our product development in a new direction - with some exciting plans in store for the rest of the year. Waitrose has its own team of development chefs and product developers who have been behind recent success stories like the Levantine table range, the recently relaunched Cooks Ingredients range and our award winning No. 1 range.
The Heston from Waitrose range brought customers some iconic products, notably the hidden orange Christmas pudding and mince pies and hot cross buns with characteristic twists.
But the Heston brand won’t be winding down without a final flourish and a new product for Easter, The Chocolate Dabbit.
Creative twist
The Chocolate Dabbit showcases the playful creativity which the Heston from Waitrose range is renowned for, with some visual trickery - resembling a rabbit at one angle, but a duck when viewed from a different angle.
Natalie Mitchell, Director of Own Brand, said: “We’ve enjoyed what has been one of the most enduring relationships of its kind and we’re looking forward to the next chapter and unveiling some really exciting plans in the months to come. Watch this space.
“So we would like to thank Heston Blumenthal and his team for what has been a tremendously creative Partnership and wish them all the best in the future.”
Notes to Editors
- Our team of chefs are all Master craftsmen of the Guild of chefs and Royal Academy of Chefs.
- They have played an increasingly important role in recent product development under the expert direction of Waitrose Exec Chef, Martyn Lee.
