Waitrose customers turn to last minute deliveries to set romance alight

Waitrose introduces oysters to Deliveroo menu for the first time.

  • Waitrose introduces oysters to Deliveroo menu for the first time 
  • Couples seek a match in more ways than one with sales of fire matches up 2500%
  • Customers treat themselves to impromptu breakfast in bed via Deliveroo on the most romantic day of the year

Couples will be able to order a product considered to be the nation’s favourite aphrodisiac at the click of a button, as Waitrose launches oysters on Deliveroo for the first time.

The shellfish are set to be in hot demand with previous figures showing lovers turning to our Deliveroo service to create some last minute romance.

Last year’s figures clearly show that customers were seeking out a match in more ways than one. Matches were the most forgotten item with sales through Deliveroo up 2500% on Valentine’s day - as couples across Britain hastily salvaged candle lit dinners.

The service also proved popular for impromptu breakfasts in bed. Early mornings were a popular time for delivery with avocados, strawberries, blueberries and bananas topping the February 14 shopping list. 

For those seeking out an intimate dining experience on the big day - our Valentine’s Meal Deal is also available via Deliveroo for the first time this year for customers aiming to impress their other half by creating an instant restaurant at home experience. 

Tom Gough, Partner & Online Merchandiser at Waitrose, said: “Last minute romantics are set to embrace speedy deliveries this Valentine's day. Our previous experience shows that February 14th is one of our busiest days for customers seeking out those last minute touches - from breakfast in bed to a humble box of matches - and this year we’re adding oysters to the menu to add some extra ‘pizazz’.”

Related news

View all
Image of Waitrose secures Hersham shop with acquisition of Hersham Green Shopping Centre
Waitrose 05 Feb 2026

Waitrose secures Hersham shop with acquisition of Hersham Green Shopping Centre

Read more
Image of Waitrose reveals the extraordinary lengths food lovers will go for a taste of home
Waitrose 04 Feb 2026

Waitrose reveals the extraordinary lengths food lovers will go for a taste of home

Read more
Image of Damp is the new Dry - Waitrose report Dry January to be not so dry after all
Waitrose 02 Feb 2026

Damp is the new Dry - Waitrose report Dry January to be not so dry after all

Read more