Get set, touchdown!

Waitrose customers are gearing up for this weekend’s sporting festivities, with a surge in sales of traditional Super Bowl and rugby snacks to get through the nail-biting games ahead. 

We’re predicting a ‘Nacho Sunday’ for all those night owls tuning in to watch the Chiefs take on the Eagles in the American annual playoff match, as sales of tortillas climb +11% year on year, as well grated cheese +9%, salsa +6% and crisps +8% versus last week.

Searches on waitrose.com in the last week:

• Searches for ‘frozen party food’ are up 30% as customers prepare to host friends and family 
• ​Searches for our jerk hot dogs with avocado & jalapeno salsa recipe are + 233% 
• Searches for our chilli bean burgers recipe +157%
• Halloumi burgers with chilli jam, spinach, carrot and cucumber recipe +49%
• Chicken wings with sweet soy and burnt lime butter +182%

Sales data compared to this time last year:  

• Total Guinness sales +47% (last week)
• Sales of lager +15%
• Ready to drink +15%, with rum continuing to prove popular +119% and vodka +32%
• Dips multipacks nearly +6% on the year, with creamy dips +6% and vegetable dips +9%
• Frozen Pizzas are up +5%