- Sales of electric heaters have doubled since last year
- Heated throws and underblankets are up 80%
- Heated Indoor Clothes Airer has seen sales rise five-fold compared to last year
With the cold winter snap well and truly upon us, John Lewis has seen a huge surge in sales of winter warmers.
Sales of electric heaters have doubled since last year, heated throws and underblankets are up 80%, and our Heated Indoor Clothes Airer has seen sales rise five-fold compared to last year.
Other popular items include (all figures are compared to this time last year, unless otherwise stated):
- Faux fur throws up +37%
- Fleece blankets up +386%
- Wool and cashmere blankets up +82%
- Brushed cotton bed linen (which is brushed after weaving to give an extra warm feel) up +94%
- Plain quilts up +30%
- Gloves up 35% compared to the week before (our customers are preferring a more formal glove this year, with Fleece Lined Leather Gloves and Cashmere Lined Leather Gloves proving the most popular
- Women's thermals +146%
- Our Christmassy Red Beret is up +350% on last week
- Men's coats up 18%
- Knitwear is up +20%
- Men's and Women's slippers up 4%
Claire Miles, Head of Category Fashion at John Lewis, said: “With the cold winter snap bringing freezing temperatures across the country - and the cost of energy such a concern - our customers are certainly spending with heat in mind. We've got some great offers across knitwear and coats to help our customers wrap up warm."
