Waitrose's market leading Click & Collect trial begins

Friday 17 October 2014

First locations launched in industry first trial of fully automated, temperature-controlled, grocery Click & Collect lockers across the transport network

Waitrose has become the first supermarket in the UK to launch a trial of automated, temperature-controlled lockers for online grocery orders in third party locations.

The first two locations in the ten-location trial are now live at TfL London Underground Stations Chorleywood and Ickenham, with a further eight sets of lockers to launch, which will include additional TfL Stations as well as Gatwick North and Gatwick South Terminal Long Stay Car Parks.

Orders will be stored in ambient, chilled and frozen temperature-controlled lockers which can be refilled several times in a day. Customers can place orders through www.waitrose.com (on their computer, tablet or mobile phone) or the Waitrose smart phone app, and will be sent a text message with a PIN. They can then drive up to the Click & Collect lockers, enter the PIN and collect their shopping. Delivery options for the Click & Collect locker service are the same as those already available for orders collected at Waitrose branches, and furthermore orders placed before 11.45am can be collected the next day.

Andrew Newton, Waitrose eCommerce Proposition Development Manager, said: 'This reflects the changing way that our customers live and shop, with convenience a prime motivation for shoppers in the 21st century. One of the dominant trends in retailing is the growth of the 'transumer' - who wants to shop while they are on the go - and we hope this exciting innovation will appeal to those with busy lifestyles.'

The automated lockers are Waitrose’s latest innovation to increase its grocery Click & Collect offering.

Notes to editors:

  • Waitrose Click & Collect is an easy, convenient and free of charge service which allows customers to place orders online and collect their shopping at the most convenient time for them.
  • Waitrose.com fulfils shoppers' online orders either directly from branches around the country or through Waitrose's dotcom fulfilment centre in Acton, West London, dependent on location. Separately, Waitrose own-label products are available through Ocado under a commercial agreement.
  • The minimum order is the same as that of a waitrose.com Click & Collect in-store collection order.
  • The trial will last for 12 months.


For further information please contact:

Hannah Armstrong,
Corporate Communications Maanger, Waitrose
Telephone: 01344 826 080
Email: hannah.armstrong@waitrose.co.uk

Images are available from waitrose.presscentre.com