Waitrose and Deliveroo boost partnership with new rapid grocery service trial

Thursday 10 February 2022

Waitrose is expanding its partnership with Deliveroo and will be trialling Deliveroo Hop, the rapid delivery service that brings groceries to customers' doors in as little as ten minutes. 

Deliveroo launched Deliveroo Hop in September 2021 with the aim to complement the company's existing on-demand grocery service and provide an improved consumer experience, in partnership with major grocery partners.

The first ‘Hop’ delivery-only store, in partnership with Waitrose, will open in Bermondsey later this month.

The store will give rapid on-demand access from 8am-midnight each day to Waitrose products in as little as ten minutes, which is in line with the current quickest delivery time within the rapid food delivery market.  

Shoppers will be able to use the Deliveroo app to choose from more than 1,000 Waitrose lines.

Ready meals, free-from and vegan ranges, prepared fruit and vegetables, meat and fish, snacks and store cupboard staples will all be available, as well as, wine, champagne, flowers and seasonal foods.

The trial builds on Waitrose’s existing partnership with Deliveroo, which delivers food from 150 Waitrose shops across the UK in as little as 20 minutes.

James Bailey, Executive Director, Waitrose said:“It’s important that we continue to evolve along with shopping behaviour to give our customers more options for how and when they want to shop with us. Deliveroo has given us more flexibility in meeting customers' needs and expanding our successful partnership to trial 'Hop' gives us an exciting opportunity to introduce more new customers to the excellent food and drink we offer."

Carlo Mocci, Chief Business Officer UK&I, Deliveroo said: “We are delighted to announce that Waitrose will trial Deliveroo Hop, our new rapid grocery service.. Deliveroo Hop complements our existing on-demand grocery service and will build on our successful partnership with Waitrose, improving the consumer experience and bringing a wide range of groceries and household products to consumers’ doors in as little as 10 minutes.”

To show its support to the local community, Deliveroo will donate surplus food from the stores to The Felix Project as part of its Full Life campaign. The campaign launched last year with a pledge to deliver one million meals to families in need as part of Deliveroo’s commitment to support local communities across the country.


About the John Lewis Partnership

The John Lewis Partnership owns and operates two of Britain's best-loved retail brands - John Lewis and Waitrose. Started as a radical idea nearly a century ago, the Partnership is the largest employee-owned business in the UK and amongst the largest in the world, with over 80,000 employees who are all Partners in the business. Profits made are reinvested into the business - for customers and Partners. John Lewis operates 42 shops plus one outlet across the UK as well as johnlewis.com. Waitrose has 331 shops in England, Scotland, Wales and the Channel Islands, including 59 convenience branches, and another 27 shops at Welcome Break locations. The retailer's omnichannel business includes the online grocery service, Waitrose.com, as well as specialist online shops including waitrosecellar.com for wine and waitroseflorist.com for plants and flowers.

About Deliveroo 

Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with over 148,000 best-loved restaurants and grocery partners, as well as 180,000 riders to provide the best food delivery experience in the world. Deliveroo is headquartered in London, with around 2,000 employees in offices around the globe.

Deliveroo operates in nearly 800 locations across 11 markets, including Australia, Belgium, France, Hong Kong, Italy, Ireland, Netherlands, Singapore, United Arab Emirates, Kuwait and the United Kingdom.

About Deliveroo Hop

​​Deliveroo Hop is part of Deliveroo's commitment to expanding on-demand grocery with its major grocery partners. Deliveroo's delivery-only grocery stores offer an even better consumer experience in areas such as:
Greater Stock Accuracy. Deliveroo's grocery management technology will enable real-time inventory control providing reliable item availability to consumers and eliminating the need for item substitution.  

  • Increased Speed. Leading warehouse management technology, combined with Deliveroo's world-renowned logistics algorithms and existing network of over 50,000 riders in the UK, enables delivery in as little as 10 minutes.
  • Wider Product Range. Deliveroo's partner-led model enables a range of up to 2,000 items, including partner-branded and own-label products.


Waitrose & Partners

James Armstrong

Partner, & Communications Manager, Brand 
Tel: 07764 676 880 
Email: james.armstrong@waitrose.co.uk