Our Approach to Agriculture, Aquaculture & Fisheries

Our passion for the food supply chain means we take pride in protecting our natural environment, maintaining our position as a market leader in animal welfare and fostering long-term relationships with the farmers and fishers who grow, rear and catch the food we eat.

The Waitrose agriculture plan does not stop at farming sustainably. Our ambition is to introduce regenerative farming techniques as widely as possible. We aim to adopt and encourage soil improvement and enhancement of the natural environment through restorative land management focused on topsoil regeneration and improving the water cycle, as well as increasing carbon capture, biodiversity and resilience to climate change, whilst remaining committed to our market-leading higher welfare standards. At our farm on the Leckford Estate, we aim to reduce greenhouse gas emissions to reach net zero ahead of our broader 2035 commitment.

Waitrose only sources fish that has been responsibly caught or farmed. We risk-assess each fishery or farm against our responsible seafood policy before it is approved. Each fishery or farm is reviewed on an annual basis.