- John Lewis welcomes exclusive pre-loved designer kidswear collection in Oxford Street shop
- The new partnership with Kidswear Collective follows other successful circular fashion initiatives at John Lewis
- The collection features quality refurbished and past-season designer fashion items starting from £20
John Lewis announces a new partnership with Kidswear Collective, the UK’s fastest-growing pre-loved and past season designer kidswear platform, opening a dedicated space in the John Lewis flagship shop on Oxford Street.
Located on the 4th floor within the kids department, the new concession will offer a curated selection of fashion aged from newborn to 12 years. Customers will be able to shop the exclusive edit only available at John Lewis, from leading brands such as Gucci, Burberry, Stella McCartney and more, at up to 60% off the original retail price.
Danielle Gagola, Services & Innovation Lead at John Lewis said, “Having seen tremendous success with our rental, circular and pre-loved collections and partnerships, we’re thrilled to continue to offer more sustainable shopping options for our customers.
“Our new partnership with Kidswear Collective reflects our commitment to develop responsible and accessible pre-loved fashion for our customers, and we look forward to seeing the collection in store!”
Kidwear Collective first launched exclusively online, before exploring department store partnerships to help remove the stigma of buying pre-loved kidswear.
Kidswear Collective founder Shoshana Kazab, said, “We are passionate about changing the perception of pre-loved fashion, and working with retailers like John Lewis is the perfect way to enable customers to engage with the garments firsthand and see the quality for themselves. We love the fact that customers at John Lewis can shop a ‘mixed’ wardrobe in-store which can include both in-season and pre-loved pieces.”
The Kidswear Collective collection at John Lewis Oxford Street will feature both pre-loved items, which have been lovingly refurbished ready for their second life, as well as past-season pieces, with prices from £20.
John Lewis currently offers a selection of pre-owned jewellery, bags and vintage accessories online for customers. You can also shop Sign of the Times products all year round in John Lewis Oxford Street and Peter Jones. John Lewis Fashion Rental is another way customers can shop more sustainably, ideal for summer events and weddings without the hassle of purchasing new outfits each time.
To find out more on how we’re achieving our sustainability goals, please click here to read our latest Ethics & Sustainability report.
Notes to Editor:
- All Kidswear Collective products are sourced from reliable partners and each item undergoes an 8 Step Inspection. They guarantee every item to be 100% authentic.
- Pre-Loved items are carefully selected to be in prime condition. Garments have been dry-cleaned and are ready to be re-born!
- Past Season items are typically end of season stock and are unworn with original tags.
For more information please contact:
For John Lewis: [email protected]
For Kidswear Collective: [email protected]
About the John Lewis Partnership
The John Lewis Partnership owns and operates two of Britain's best-loved retail brands - John Lewis and Waitrose. Started as a radical experiment over a century ago, the Partnership is now the largest employee-owned business in the UK. The Partnership is purpose-driven, existing to create a fairer and more sustainable future for our Partners, customers, suppliers and communities. Our Purpose not only inspires our principles, drives our decisions and acts as our guide to be a force for good, it steers us to do things differently and better - all in service of creating a happier world for everyone and everything we touch.
About Kidswear Collective
Kidswear Collective is the award-winning online store for pre-loved and past season designer children’s fashion. We are passionate about extending the lifecycle of luxury clothes and offering a first-hand experience to our customers. All items are sourced, curated and authenticated from our exclusive network across the industry. We work with fashion influencers and stock prestigious brands such as Stella McCartney Kids, Chloé, Burberry, Gucci to small, up-and-coming labels.
Our unique collaborations aim to support the re-use, sustainability and the circularity of fashion. Whatever we are unable to sell is donated to a family charity called Little Village. Our head office and distribution centre are located in London and we ship worldwide to over 100 countries.
