- This is John Lewis’s first step into luxury fashion resale in their Peter Jones shop
- Sign of the Times is the UK’s leading luxury pre-loved reseller with over 45 years of experience in the second-hand market
- The pop-up is now open and will run until January 31st in Peter Jones, Sloane Square
John Lewis is excited to announce its latest pop-up partnership with Sign of the Times in Peter Jones, part of the John Lewis Partnership on Sloane Square in Chelsea.
This is our first pre-loved pop-up in the luxury fashion market, and is now open and runs until January 31st, allowing shoppers to browse a collection of pre-loved designer pieces including outerwear, bags and accessories. Located on the 2nd floor of the fashion department in Peter Jones, the pop-up features a selection of luxury products from brands including Goyard, Chanel, Moncler, Gucci and Loewe.
It launches as the second-hand market is becoming even more of a global phenomenon; according to ThredUp’s resale report, second-hand and off price sectors are expected to take up a combined 37% of wardrobes by 2031, in comparison to 26% in 2021. Consumers are turning to second-hand more and more, to continue to allow them to afford the brands that they love and shop more sustainably.
Beth Pettet, Head of Category, Fashion Brands for John Lewis said, "We're proud and excited to introduce Sign of the Times pre-loved clothing and accessories into our Peter Jones shop. This is our first pre-loved fashion pop-up which will offer a stylish, premium edit of designer products that will encourage our customers to support a more sustainable and unique way to shop. A pre-loved item is the perfect present to give this Christmas."
Antonia Johnstone, the owner and CEO of Sign of the Times commented: “Sign of the Times started nearly 50 years ago in Chelsea, so we are thrilled to be working with Peter Jones due to the synergy between the brands heritage, location and passion for customer service. We are excited to curate a beautiful selection for the Peter Jones clientele, so they can experience pre-loved in all its sustainable glory this Christmas.”
As the original purpose-led brand, sustainability is deeply rooted in our DNA. That’s why we’re always looking for new innovative initiatives and solutions to support a more sustainable life. See below for our seven recommended ways you can make shopping more sustainably part of your everyday routine:
To find out more on how we’re achieving our sustainability goals, please click here to read our latest Ethics & Sustainability report.
Please find all assets here.
Notes to editors
Pop-up address
Peter Jones & Partners, Sloane Square, SW1W 8EL
2nd Floor, Fashion Department
Sign of the Times, London’s original reseller, first opened in 1976 on Chelsea Green, with its purpose rooted in reselling the designer items owned by the celebrities of the day. The brand has now amassed a global cult following via its website with buyers and sellers being found worldwide. Sign of the Times focuses on delivering an exceptional buying and selling experience, whilst also offering hard to find current season and pre-owned fashion of up to three seasons prior. Sign of the Times has attracted regular praise from the likes of Vogue, Sheerluxe, The Times, The Guardian and The Telegraph.
