John Lewis unveils unbeatable Black Friday offers, backed by Never Knowingly Undersold brand promise

• Offers launch today in Tech & Fragrance in John Lewis shops and online
• Thousands of offers on Beauty, Home and Fashion to follow throughout the coming month
• Customers reassured of the best prices possible thanks to NKU brand promise
• Ultimate customer convenience with over 10,000 click and collect options

John Lewis has today launched its Black Friday offers, a month-long event offering customers an extensive range of exceptional offers, all reinforced by its Never Knowingly Undersold (NKU) brand promise. John Lewis is continuing to match 25 major competitors and all their associated offers and discounts throughout the Black Friday period.

This year’s Black Friday event is set to be a pivotal moment for the retailer, driving significant sales volume and showcasing John Lewis’s expertise as the high street home of Christmas - curating the best products at the best prices with award-winning customer service.

Steve Masterton, E-commerce & Digital Director at John Lewis said: "This Black Friday, John Lewis is ensuring customers' festive spending goes further. Our Never Knowingly Undersold commitment means shoppers get the most competitive prices on the best quality products, all wrapped in the trusted service we're famous for."

In the run-up to Christmas, it’s anticipated that over 17.5 million products will be picked, packed and dispatched at John Lewis, with a customer parcel being sent out every 1.95 seconds over this period.

Next-day Click & Collect is available at 10,000 locations across the country with more than 40% of orders reaching customers in this way.

A month of great offers

Customers can benefit from thousands of offers, starting today (Thursday 30th October).

Offers live now include:

• Up to £250 off Samsung mobile phones including:
• Save £250 on Galaxy Z Fold 7
• Save £250 on Galaxy S25 Ultra
• Up to £300 off Samsung and Sony TVs including:
• Save £300 on Sony Bravia 8 II K65XR8M25BP
• Save £300 on Samsung The Frame Pro 85 inch
• Up to £200 off LG TVs including:
• Save £200 on the LG OLED77C54LA
• Up to £250 off coffee machines including:
• Save £250 on the Sage Oracle Dual Boiler Coffee Machine
• Even more Tech offers including:
• Save £200 on the Garmin fēnix 7 Pro Sapphire Solar GPS Multisport Smartwatch
• Save £150 on the HP OmniBook X Flip 14 Convertible Laptop
• 20% off Fragrance including:
• 20% off Tom Ford Ombre Leather
• 20% off Yves Saint Laurent Libre EDP
• 20% off Prada Paradoxe & Prada Paradigme

Recognising that customers shop Black Friday for both Christmas gifting and to secure great value on essential items, new offers will launch throughout the coming month across all categories, from Fashion and Beauty to Technology and Electricals to Toys and Home and more.

Reaffirming value with the price match promise

The brand-defining promise of Never Knowingly Undersold (NKU) comes to life for customers during the Black Friday period - showcasing the outstanding value and quality customers can always expect from John Lewis.

2025 marks 100 years since the launch and a year since the reintroduction of NKU. Supported by advanced AI price matching technology, it enables John Lewis to offer customers market-leading value through a unique blend of outstanding quality, exceptional service, and reassuring prices.

If customers find the same item for a lower price at one of the listed retailers within seven days of buying from John Lewis, the difference is refunded.

John Lewis also provides additional guarantees at no extra cost, on products including:

• 5-year guarantee on all TVs
• 2-year guarantee on tech and small electricals
• 25-year frame guarantee on all own-brand upholstery*

Customers can find the latest Black Friday offers in store, online at johnlewis.com and on the John Lewis app now.
ENDS

For further information, please contact:
[email protected] or 07792 591035

Notes to editors:
More information on Never Knowingly Undersold can be found here: https://www.johnlewis.com/content/never-knowingly-undersold

^*Excludes ANYDAY frames, which are guaranteed for 5 years.

About the John Lewis Partnership

The John Lewis Partnership owns and operates two of Britain's best-loved retail brands - John Lewis and Waitrose. Started as a radical experiment over a century ago, the Partnership is now the largest employee-owned business in the UK. The Partnership is purpose-driven, existing to create a fairer and more sustainable future for our Partners, customers, suppliers and communities. Our Purpose not only inspires our principles, drives our decisions and acts as our guide to be a force for good, it steers us to do things differently and better - all in service of creating a happier world for everyone and everything we touch.