Sales of Coronation memorabilia soar at John Lewis

• John Lewis Coronation sales are +27% compared to last week, our biggest week so far as we draw closer to the weekend
• Searches for ‘Coronation mug’ are up 117% on johnlewis.com, with sales of the Coronation Spoon +216% week-on-week
• Coronation Lewis Bear is the best selling edition of Lewis Bear since he was first produced in 2005

With only four days to go until the celebrations begin, customers are stocking up on last minute memorabilia and decorations to celebrate with friends and family in style. 

Our Lewis teddy bear has had a royal reinvention this year to join in with the Coronation celebrations and due to his popularity we’ve had to limit the sale of him to two per household across both Waitrose and John Lewis shops, (searches for Coronation teddy bear are +62% on johnlewis.com). 

Lewis the Bear (x4) enjoying a picnic in front of Buckingham Palace.  Picture Credit: Phil Panting

Jason Billings-Cray, Seasonal Buyer for John Lewis and Waitrose said: “The demand for our Coronation Lewis Bear has been extraordinary. We’re seeing a real buzz from customers who are looking forward to celebrating the occasion and looking for souvenirs to remember it. Our Coronation Lewis Bear is a keepsake for years to come. 

“Sales of the Coronation Soldiers Tea Towel are up 42% week-on-week, with sales of the Arthur Price Coronation Spoon +216% compared to last week and searches for a ‘Coronation mug’ are +117% as customers look to purchase memorabilia. Over the past week the number of Waitrose customers searching for Coronation recipes has risen by 300% on the previous week as customers start thinking about what to cook at celebratory gatherings.”

Coronation Lewis Bear is £15 each and is available in Waitrose and more stock arriving imminently in John Lewis shops and online, while stocks last.  

Fun facts & stats:

• Searches for ‘Coronation mug’ on JL.com are +58% compared to last week, as well as searches for ‘Coronation teddy bear’ +62% 
• Customers are getting crafty with sales of our King’s Coronation Craft Pack +212% and our King and Queen Mouse Dolls sewing kit +240% week-on-week
• John Lewis sales of Charbonnel et Walker Coronation Mini Crown Box are up 364% compared to last week
• John Lewis sales of our Coronation Tea Towels are up 42% over the last week, and sales of gifting are up +50%