John Lewis reveals largest fashion collection in its history: "John Lewis & Partners Womenswear"

Thursday 12 July 2018

Today, John Lewis has revealed details of its largest own brand launch to date; a new womenswear collection “John Lewis & Partners”.  Created in-house by the John Lewis & Partners Design Studio team the collection of 300 designs has an unwavering commitment to quality, simplicity and style and will carry the retailer’s new brand name “John Lewis & Partners”.

Mannequin in AW18 womenswear

The significant initiative is an important step in John Lewis’s ambition to build a £500m own brand fashion business, and for half of its products to be either own brand, or exclusive.  In 2017 sales of John Lewis’s own brand womenswear ranges grew by 15%.

The first collection (autumn/winter ‘18), which is built on the idea of individuality and the myriad ways the full collection of 800 bold and colourful womenswear pieces, handbags and accessories can be styled, goes on sale on 4 September.  

Christine Kasoulis, Fashion Buying Director at John Lewis said; “This launch is our most significant investment in fashion to date and  builds on the successful launches of our stand-alone brands Kin, AND/OR and modern rarity. It’s our next confident step in positioning John Lewis as a leading fashion destination.”

To grow its own brand business John Lewis has made its largest ever investment in product development roles; recruiting 50% more designers and 70% more technologists.

The new collection launches on Tuesday 4 September in all John Lewis department stores and on Sizes 8-20 and prices will range from £10 for a cotton jersey tank to £250 for a cashmere coat.

John Lewis operates 50 John Lewis shops across the UK (36 department stores, 12 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as The retailer stocks around 350,000 separate lines in its department stores and on across fashion, home and technology. This year John Lewis won, 'Best Multichannel Retailer 2018', 'Best Clothing Retailer 2018', and 'Best Furniture Retailer 2018' at the GlobalData Customer Satisfaction Awards 2018.  John Lewis Insurance offers a range of comprehensive insurance products - home, car, wedding and event, travel and pet insurance and life cover - delivering the values of expertise, trust and customer service expected from the John Lewis brand.

*GlobalData Retail Customer Satisfaction Awards 2018

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For further information please contact:

John Lewis
Mandy Pursey
Communications Manager Corporate 
Telephone: 07813 696637