02 Dec 2025
Photography Credit: Waitrose
- A new festive mini-series from Waitrose brings two icons back together to help answer some of the nation’s most common Christmas quandaries
- Joanna Page and Mathew Horne serve up their relatable humour as they reveal ‘How to Say It With Food’
- Each episode focuses on how genuine Christmas conundrums - from family arguments on politics to popping the all important question - can be solved with delicious food
This Christmas, Joanna Page and Mathew Horne are back on screens in a new festive mini-series from Waitrose. The grocer has reunited the iconic duo to help solve some of the nation’s most common Christmas quandaries with food.
The pair have long been loved for their on-screen chemistry, romance and relatable humour, and this new six-part series ‘How to Say It With Food’ – launching on Waitrose’s social channels across December – means we don’t have to go without their festive magic this Christmas. Lush!
Every episode has been inspired by genuine quandaries and well-known Christmas antics sourced across social media, including, that 64% of family board games at Christmas end in arguments* and December being the most popular month for engagements in the UK (around 11% of all engagements)**.
Jo and Mat take on each issue to prove that there’s few things that can’t be solved with delicious food including the Waitrose No.1 Festive Turkey Pie, No.1 Golden Mince pies with Limoncello, No.1 Hazelnut Creme Panettone, No.1 Party Polar Bao Buns, No.1 Mushroom Malbec & Port Wellington and No.1 Nutcracker.
Joanna Page said, “You thought you’d seen the last of us! Well, we’re back and what fun we had. I love food, so it was such a treat working with Mat and Waitrose on this new mini-series. From a delicious turkey pie to a mouth-watering mushroom wellington, food is what brings people together over the festive season.”
Mathew Horne said; “It was brilliant to be back on set with Joanna - it’s become a Christmas tradition. We’re very familiar with the classic Christmas conundrums, but there’s nothing that some good food can’t fix. If I haven’t eaten it all first! Jokes aside, food really is the perfect way to show your love this festive season.”
Emily Angliss, Senior Social Marketing Manager at Waitrose said: “This Christmas, we’re celebrating the magical role that food plays in bringing people together and showcasing love. Our new series is a funny compilation of seasonal scenarios that bring this to life and inspire our customers to say it with food. As a duo that are synonymous with family, friendship and love at Christmas across the UK - Mathew and Joanna were the perfect fit.”
The first episode launches today across Waitrose’s online and social channels, with new episodes dropping every Tuesday and Friday in the lead up until 19th December.The series of social films follow Waitrose’s blockbuster rom-com release, starring Keira Knightley & Joe Wilkinson, last month with the release of ‘The Perfect Gift’.
Notes to editors
This year's series follows 2024’s Armchair Detectives, which saw ‘Line of Duty’s’ Vicky McClure and Martin Compston - another iconic pairing - reunite to solve the mystery of the missing pudding in the brand’s two-part Christmas ad, Sweet Suspicion.
*Source: MADE.COM survey
** Source: Queensmith, 2024
About Waitrose & Partners
Run by over 45,000 passionate Partners, Waitrose has been serving customers for 120 years and offers extraordinary products in our 317 shops and on Waitrose.com. Inspiring food discovery, our expert Partners run almost 800 specialist food service counters in store, where customers can shop a variety of the best quality meat, fresh fish, dry aged beef, sushi, as well as cheese. Our Beer, Wine and Spirits team features the largest number of Masters of Wine of any UK supermarket and we sell nearly 3,000 different wines, beers, ciders, spirits as well as no and low drinks in our shops, on Waitrose.com and Waitrose Cellar. We are committed to selling products which have been responsibly sourced, grown using the very best sustainable farming methods, some of which are grown or trialled on our very own farm, the Leckford Estate. In 2024, Waitrose was granted the Royal Warrant of Appointment to be Grocers and Wine & Spirits Merchant to His Majesty King Charles III.
Credits
Waitrose
Chloe Ball | Social Media Manager
Emily Angliss | Senior Social Media Manager
Sarah Hood | Social Marketing Lead
Caroline Kinsman | Head of Customer Channels
Nathan Ansell | Chief Customer Officer
Wonderhood Studios
Agency Credits
Creative Agency - Wonderhood Makers
Co-Founders - Jo Lumb & Katie Hunter
Creative Lead - Sophie Crean
Creative - Ella Banks
Senior Account Director - George Alleston
Senior Account Manager - Rosie Hopley
Producer - Jake Parker
Cultural Insights - Amy Powell & Mia Hoban
Production Credits
Production Company - Wonderhood Makers
Director - CHIPS Films: Jon Brooks & Mat Laroche
Producer - Jake Parker
PM - Reece Gibbins & Freja Wallin
DOP - Keidrych Wasley
2nd Cam Op - Liam Iandolli
1st AD - Peter Bromfield
1st AC - Louis Vella
Gaffer - Sam Crook
Spark - Orlando De Silva
