03 Nov 2025
- New My Waitrose member benefit ‘Little Treats’ launches nationwide
- Customers can claim treats each month they shop - from free products to money off
- Little Treats joins a range of benefits already available through the loyalty scheme, including the revamped Waitrose Food magazine
Monday 3 November 2025: Waitrose has launched a brand new member benefit ‘Little Treats’ nationwide. The new addition gives My Waitrose customers the chance to claim up to three treats each month, from free products to money-off their shop - making it the supermarket’s biggest giveaway since the return of free coffee earlier this year.
My Waitrose customers will now be able to access a brand-new ‘Little Treats’ tracker in their Waitrose account online or in the app. Once they have spent £50 a ‘Little Treat’ voucher will automatically pop up in their account, and another when they have spent £100, and a third when they have spent £250. At the beginning of each month the count will reset to zero, giving customers the opportunity to enjoy dozens of little treats over a year.
The nationwide roll out follows trials at 74 stores through September and October, with an overwhelmingly positive response from customers. The treats up for grabs during the trial included a free bunch of Waitrose Foundation Pastel Roses, a mouthwatering No.1 pizza and up to £5 off in vouchers to enjoy.
‘Little Treats’ is the tenth benefit available exclusively via the My Waitrose loyalty scheme, which already includes personalised offers, free hot drinks and 20% off selected service counter products.
Alex Lovell, Head of Loyalty at Waitrose says “The launch of ‘Little Treats’ is a massive moment in strengthening My Waitrose as a club for food lovers. It's a way for us to say thank you to the growing number of loyal Waitrose customers. Loyalty has been a big focus for Waitrose in 2025, and we hope that each time a shopper claims their ‘Little Treat’, free Waitrose Food Magazine or personalised offer, it acts as a reminder of just how much we value them.”
Another much-loved perk is the complimentary monthly copy of the Waitrose Food magazine, This November, the supermarket is relaunching the popular magazine with an iconic new look. The refreshed read is designed specifically for food lovers, brimming with everyday inspiration, expert writers, elaborate occasion dishes and exciting weekend kitchen projects.
To enjoy all these benefits and more, shoppers simply need to head here to sign up.
ENDS
Contact Details:
Sophie Brinsford - [email protected]
