- Limited edition gifting range includes a new tote bag, a reusable coffee cup and drinks bottle
- The tote launches instore and online at Waitrose and John Lewis Wednesday 6 November
- The third exclusive collaboration designed with durability and sustainability in mind, featuring Lulu’s signature red lip motif
Following two must-have collaborations, the quintessential British brands, Lulu Guinness and Waitrose, have partnered once again for a gifting range for Christmas 2024, tipped to be a sell-out.
Available online and in-store at Waitrose and John Lewis from 6th November, the first product of the range will launch - a new tote bag made from recycled plastic bottles. The tote (£15) is adorned with Lulu’s signature lips and two varying lengths of sturdy woven straps.
The first Waitrose x Lulu Guinness tote launched in September 2023, and was dubbed the season’s “most affordable It-bag”; with a huge social media buzz leading to 75% of stock sold on the first day.
More than half of customers who shopped the bag chose to buy more than one in the same transaction - which led to the retailer imposing a two-bag limit per customer to ensure fairness - and the second collaboration tote, which launched in mid-June this year, one sold every 4 seconds.
At the end of November, customers will also be able to shop two new products from Waitrose; a reusable coffee cup (£7) and drinks bottle (£12), in the matching Lulu design.
Tim Shaw, Non Foods Buyer at Waitrose, said:
“It's an honour once again to be working with Lulu, and we're thrilled to include two new additions for this collaboration. The collection has been designed once more with durability and sustainability in mind, and this time the tote comes with a detachable coin purse featuring Lulu’s signature red lip motif.
“Whether you're shopping the range for yourself, or gifting to a loved one this Christmas, we hope our customers love the products as much as we do.”
Lulu Guinness, said:
“I am thrilled to see our third Waitrose collaboration tote. I always aim to ensure that each design is unique while staying true to my brand’s identity.
“This time, I wanted to make the design all about our iconic lips, creating a fun and cheerful print that cascades across the tote like snowflakes. I hope it adds a touch of joy to everyone's shopping experience!”
Notes to Editors
- Download photos here
- The latest design collaboration will also be limited to two items per transaction.
- The tote bag launches in store and online at Waitrose and John Lewis from Wednesday 6th November
- The coffee cups and drinks bottles will be available instore and online at Waitrose only, from after the 6th November
About Lulu Guinness
Quintessentially British, Lulu Guinness is an iconic handbag brand with a legacy-making heritage - as the originator of witty, playful bags to place proudly on the table, not on the floor. Founded in 1989, when 29-year-old Lulu created a forward-thinking briefcase for women, the brand’s intentions have always been to be slightly out there and to push boundaries.
About Waitrose
Run by over 45,000 passionate Partners, Waitrose has been serving customers for 120 years and offers extraordinary products in our 314 shops and on Waitrose.com. Inspiring food discovery, our expert Partners run almost 800 specialist food service counters in store, where customers can shop a variety of the best quality meat, fresh fish, dry aged beef, sushi, as well as cheese. Our Beer, Wine and Spirits team features the largest number of Masters of Wine of any UK supermarket and we sell nearly 3,000 different wines, beers, ciders, spirits as well as no and low drinks in our shops, on Waitrose.com and Waitrose Cellar. We are committed to selling products which have been responsibly sourced, grown using the very best sustainable farming methods, some of which are grown or trialled on our very own farm, the Leckford Estate. In 2024, Waitrose was granted the Royal Warrant of Appointment to be Grocers and Wine & Spirits Merchant to His Majesty King Charles III.
About the John Lewis Partnership
The John Lewis Partnership owns and operates two of Britain's best-loved retail brands - John Lewis and Waitrose. Started as a radical experiment over a century ago, the Partnership is now the largest employee-owned business in the UK, with over 74,000 employees who are all Partners in the business. The Partnership is purpose-driven, existing to create a fairer and more sustainable future for our Partners, customers, suppliers and communities. Our Purpose not only inspires our principles, drives our decisions and acts as our guide to be a force for good, it steers us to do things differently and better - all in service of creating a happier world for everyone and everything we touch.
