- Waitrose launches its 554 product Christmas range, with 175 new products for 2024
- Developed with food lovers in mind as latest food trends appear across the whole range, including nostalgic prawn cocktail with a twist, boozy limoncello and celebratory centrepieces
- Planning for festive menus already underway with searches for Christmas Food to Order up 180% compared to the same period last year
Food lovers rejoice - we have launched details of our Christmas range for 2024. With searches on waitrose.com for ‘Christmas’ increasing by 290% compared to last month and searches for Christmas Food to Order up 180% compared to the same period last year - it’s clear our customers are already starting to think about their festive menus.
Maddy Wilson, Director of Own Brand at Waitrose, said: “Christmas really is the time to shine for food lovers, creating the perfect menu to impress for all festive occasions. With searches on Waitrose.com already rising, it’s clear this is already something they are thinking about. Whether you want options to elevate further or fuss free GOOD food with no prep, we have created a range that ticks the box for everyone this Christmas - we hope our customers love the range just as much as we do!”
Waitrose food trends for Christmas 2024
Lizzie Haywood, Innovation Manager at Waitrose, said: “Food trends are constantly evolving and our customers love to be able to pick these up in brand new innovations at Waitrose - Christmas is our chance to really have fun and bring as many of the latest trends as possible to our shelves. Whether that’s boozy limoncello through bakery and cheese, luscious luxury with our new Wagyu products or the comforting classic taste of carbonara in party food - there is lots for our customers to explore and get excited about this Christmas.”
New nostalgia
Family favourites and indulgent ingredients with a new and exciting twist. Warming Crispy Bacon Carbonara Cups have all the comforting flavours of a carbonara, made bite size for a party food sensation. No.1 Lobster, Crab & Prawn Cocktails has all the iconic flavours of a classic prawn cocktail with a luxurious twist of lobster and crab and our classic No.1 Frangipane Mince Pies with Caramelised Almonds have been given a twist with a topping of frangipane.
Bold brunch
All Christmas food moments are important for our customers - with festive breakfast or brunch growing in popularity over the years. Our Festive Spiced British Streaky Bacon Rashers and Whisky & Orange Smoked Salmon will bring the taste of Christmas to breakfast tables - perfectly accompanied by our Golden Star Crumpets.
Sensational showpieces
Centrepieces that are ready to serve and create that wow factor - with table appeal, flavour and restaurant quality. Our Blood Orange & Festive Spiced Ham, No.1 Red Velvet Bauble Dessert and Glorious Treacle Glazed Turkey Crown with a Pork, Chestnut & Bacon Stuffing are perfect for bringing that moment of celebration to your festive table.
Boujee boozy
Traditional Christmas favourites with a boozy twist - Limoncello and Cointreau are two key flavours coming through in our range for 2024. Our Limoncello Fizz Panettone is infused with both Limoncello and a sparkling wine syrup for a zesty surprise and our White Stilton® with Luxardo® Limoncello will elevate your evening cheeseboard. And with all the classic flavours of a Christmas pudding - our No.1 Jewelled Cointreau® & Cranberry Christmas Pudding has a warming hit of Cointreau.
Buffet bites and Christmas grazing board
Christmas is the time to celebrate, whether you’re hosting all your family and friends, or planning a smaller affair with your nearest and dearest, we have a selection of delicious buffet bites and Christmas cheese to help you create a spread to impress.
Waitrose No.1 Crispy Bacon Carbonara Cups - Crisp cups of maple cured smoked bacon are filled with a rich, creamy spaghetti carbonara made with extra mature Cheddar.
Waitrose No.1 Santa Bao Buns - Soft, pillowy, hand-made mini bao buns decorated with Santa's face and his round tummy. Filled with shredded vegetables in a deliciously sweet, sticky hoisin sauce.
Waitrose No.1 Crab & Brown Butter Crumpets - Mini crumpets topped with rich crab gratin; spiced brown butter with crème fraiche, medium fat hard cheese, lemon juice, chives, Worcestershire sauce, cayenne, and smoked paprika, hand finished with paprika.
Waitrose No.1 Cured Pork Carpaccio - Thinly sliced cured pork loin comes with shavings of Parmigiano Reggiano to scatter on top, and extra virgin olive oil and balsamic for drizzling. Made by a fourth generation family producer using a unique breed of pig, and expertly cured.
Waitrose Reuben Rarebit - A ready-to-bake blend inspired by the bold flavours of a Reuben sandwich. Emmental cheese, pastrami, and pickled gherkins with ale, Worcester sauce and mustard.
Waitrose White Stilton® with Luxardo® Limoncello - Creamy White Stilton® cut with tangy candied lemon peel and authentic Italian Luxardo® Limoncello.
Stunning starters
Get your celebrations off to a GOOD start this festive season! Perfectly portioned so you don’t have to share - because when they taste this good, you’re not going to want to.
Waitrose No.1 2 Lobster, Crab & Prawn Cocktails - Rich brown and white crab meat is layered with juicy cold water prawns and creamy Marie Rose sauce, with succulent British lobster on top.
Waitrose No.1 Pistachio & Apricot Pork Terrine - Made with succulent, coarse-cut pork, crunchy pistachios, sweet apricots that complement the savoury flavour of the pork and a dash of Cognac.
Centrepieces and Sides
When celebrating over the festive season, it’s no longer just about the traditional turkey that takes pride of place at the big Christmas day lunch. So we have a number of mains to suit all occasions, to ensure your spread is one that will have people talking for years to come.
Waitrose Glorious Treacle Glazed Turkey Crown with a Pork, Chestnut & Bacon Stuffing - Turkey breast on the bone, brined for tenderness, with pork, chestnut and bacon stuffing, topped with treacle cured bacon and finished with a sticky and delicious treacle glaze.
Waitrose No.1 British Wagyu Beef Sirloin Joint with a Beer Malt Glaze and Shallot, Herb and Garlic Crumb - Take roast beef to the next level - brush the meltingly tender beef with a beer malt glaze that adds a rich, deeply savoury flavour, and finish with a shallot, herb, garlic and crispy onion crumb.
Waitrose Blood Orange & Festive Spiced Ham - Wiltshire cured ham, with a blood orange and Christmas spiced seasoning. Available to purchase as a whole ham, pre-sliced packs, on our deli counter and in our No.1 Christmas Spiced Wiltshire Ham & French Brie Sandwich.
Waitrose British Treacle Pigs in Blankets - 12 British pork cocktail sausages, seasoned with treacle spices and wrapped in spiced streaky bacon.
Waitrose Bacon, Leek & Winter Herb Stuffing Log - British Pork sausage meat seasoned with leek and warming winter herbs. Wrapped ‘ballotine style’ in smoked streaky bacon, ready for the oven.
Sweet stars
With over 25 new products across desserts and bakery for 2024, there are plenty of sweet treats to be enjoyed by all this Christmas. From showstopper desserts, to panettone with a boozy twist and not forgetting a festive favourite - the mince pie.
Waitrose No.1 Red Velvet Bauble Dessert - Creamy white chocolate and mascarpone mousse, tangy raspberry and redcurrant compôte and a crunchy feuilletine and cocoa sponge base. Finished with a festive red lustre, it comes with decorative bauble shells for you to add your own finishing touch at home. Also available as a smaller two pack in October.
Waitrose No.1 Tiramisu Dessert - Layers of Italian Savoiardi biscuits, sponge cake soaked in coffee sauce and a rich mascarpone cream laced with Marsala wine. Finished with a dusting of cocoa powder and snowy icing sugar.
Waitrose Limoncello Fizz Panettone - A light Italian cake with candied lemon peel, pockets of limoncello filling and infused with sparkling wine syrup. Sprinkle over the fizzy sherbet lemon sugar to finish. Made to a traditional recipe in a family-run bakery in Piedmont, Italy, this panettone takes over 24 hours to create.
Waitrose No.1 Frangipane Mince Pies with Caramelised Almonds - A deliciously different twist on the traditional treat. Brown butter gives the pastry a nutty flavour that perfectly complements a rich mincemeat laced with amaretto, and a sweet almond frangipane on top. Hand finished with crunchy caramelised almonds.
Waitrose No.1 Jewelled Cointreau® & Cranberry Christmas Pudding - A traditional Christmas pud, with a twist - it's laced with Cointreau® and topped with cranberries, glacé cherries and almonds.
Waitrose No.1 Starry Night Hot Chocolate Coins - Made with rich milk chocolate and finished with a festive shimmer. Eat them just as they are, or drop into hot milk for rich, velvety hot chocolate.
Launch dates (subject to change)
Frozen vegetable sides - End of September
Frozen party food - End of September
Confectionery & gifts - Mid September
Bakery, including panettones, Christmas cake and mince pies - Mid September
Christmas sandwiches - Start of November
Instore bakery - Start of November
Sides, including stuffing, gravy and sauces - Mid November
Party food - End of November
Starters - Start of December
Chilled desserts - Mid December
Mains, including beef and turkey - Mid December
