- Waitrose is expanding its premium No.1 range with nearly 27 new and improved confectionery products, catering to all food lovers.
- Sales of our No.1 Blonde Chocolate with Feuilletine & Sea Salt have increased by 772% compared to the same time last year.
- Searches on Waitrose.com for “pistachio’’ are up 211% compared to the same time last year.
- Exciting new product innovation and exceptional flavours including No.1 Hazelnut Orange Chocolate Truffles, Blonde Feuillantine Truffles and Italian Nougat with Pistachio.
Offering the very best in quality, taste and provenance, Waitrose is expanding its No.1 confectionery range, launching 27 new confectionery lines across chocolate boxes, filled chocolate bars, truffles and nougat; tapping into the latest flavour trends to meet customer demands in taste.
Pistachio has undoubtedly become the fashionable flavour of 2024. With the Waitrose Cracking Pistachio egg proving an egg-cellent success at Easter and searches on Waitrose.com for ‘pistachio’ are up 211% compared to the same time last year, it’s fair to say this flavour trend is dominating the culinary scene. This is why we are listening to customer demand and expanding our range to include delectable pistachio flavours, along with a range of innovative filled chocolate bars. Our premium No.1 range includes delicious Italian Nougat with Pistachio and Dominican Republic 49% Milk Chocolate with Hazelnut, Cashew & Pistachio - which are perfect for all occasions!
Our customers love our premium confectionery range and our top-trending No.1 Chocolate bars over the last year include:
The ‘Modern-Med’ has also become a key trend that has inspired innovation in the new No.1 confectionery range at Waitrose - in particular the flavours of Spanish citrus and Valencia orange.
Lizzie Haywood, Innovations Manager at Waitrose, comments “The No.1 confectionery range celebrates the emerging culinary trends, especially towards named provenance and variety on citrus fruits such as Valencia Orange, as we know this flavour provides the taste and quality cues that customers are looking for. This confectionery range provides our customers with new options reacting to culinary trends, with pairings such as chocolate and Valencia orange providing a more sophisticated take on the chocolate orange flavour.” The No.1 range includes our Seasonal Edition Orange and Hazelnut Truffles and Dark Chocolate filled with Valencia Orange Ganache.
Blonde chocolate has also moved into the mainstream of flavour trends with ‘blonde chocolate’ growing 17% in social discussions over the past year. Sales of our No.1 Blonde Chocolate with Feuilletine & Sea Salt were up by 772%, last week when compared to the same time last year; searches for ‘blonde chocolate’ on Waitrose.com have seen an increase of 518% over the last week. Off the back of this, we have introduced five new blonde chocolate lines including, Blonde Feuillantine Truffles, Blonde Chocolate filled with Pecan Praline and The Blonde Chocolate Box for customers looking to indulge in this trending taste.
Sarah Breadmore, Confectionery Product Developer at Waitrose, said: "When expanding our very best No.1 range, our aim was to bring many more innovative, exciting and great quality products to food lovers - whilst tapping into the latest flavour trends. Customers can expect to see pistachio, valencia orange and blonde chocolate across the range in a number of formats including truffles, chocolate boxes, nougat and our brand new filled chocolate bars. So whether you're looking for a gift to impress or a sweet treat to enjoy in those quiet moments at home - there is something for every occasion."
Full No.1 confectionery product range below:
No.1 Blonde Feuilletine Truffles - Our No. 1 Blonde Feuilletine Truffles are something special, combining the mellow caramel notes of our own Waitrose & Partners No. 1 blonde chocolate, with sweet, crunchy feuilletine. A little fleur de sel balances the sweetness and makes them irresistibly moreish.
No.1 Pink Champagne Truffles - Our No. 1 Pink Champagne Truffles are unashamedly luxurious, made from single origin 49% milk chocolate and a generous splash of our own Waitrose & Partners Pink Champagne Brut NV. Irresistibly pretty in rose pink with a raspberry puree, they taste as good as they look.
No.1 Salted Caramel Truffles - Our No. 1 Salted Caramel Truffles are a decadent treat, with a salted caramel centre that melts in your mouth. They're made with cream, 49% single origin Dominican Republic chocolate and a pinch of fleur de sel to balance the sweetness. Finished with a sparkling shimmer, they make a showstopping final touch after a special meal.
No.1 Seasonal Edition Orange & Hazelnut Truffles - Our No. 1 Seasonal Edition Orange & Hazelnut Truffles are a very grown-up treat, with complex,bittersweet 65% dark chocolate and aromatic Valencia orange oil and hazelnut praline. Delicious with after dinner coffee.
No.1 The Blonde Box - Our No. 1 The Blonde Box brings together four temptingly indulgent centres: Fleur de Sel, Feuilletine & Fleur de Sel, Blonde Coffee and Pecan Praline. They're covered in Italian blonde chocolate with smooth, sweet caramel notes.
No.1 The Classic Box - Our No. 1 The Classic Box brings together four much-loved centres: Piedmont Hazelnut, Chocolate Torte, Fleur de Sel and Valencia Orange. Each one is elevated with the best ingredients, covered in single origin chocolate and hand finished with a shimmering lustre.
No.1 The Special Edition Box - Our No. 1 The Special Edition Box is a limited edition of luxurious chocolates with deliciously imaginative centres inspired by the flavours of autumn and winter: Spiced Caramel, Ginger Caramel, Espresso Praline and Praline, Orange & Cinnamon. They're covered in smooth, velvety single origin milk and dark chocolate and Italian blonde chocolate.
No.1 Blonde Chocolate with Feuilletine & Sea Salt - Our No. 1 Feuilletine & Sea Salt blonde chocolate is caramelised white chocolate, rich and indulgent with delicious caramel notes.We've blended it with crispy wafer and a hint of sea salt to temper the sweetness.
No.1 Uganda Dark Chocolate, 85% - Our No. 1 Uganda bar is single origin dark chocolate, made with cocoa beans sourced from one country, for a distinctive flavour profile with deep cocoa richness, hints of nuts and spice.
No.1 Peru Dark Chocolate, 80% - Our No. 1 Peru bar is single origin dark chocolate, made from cocoa beans sourced from one country, for a distinctive complex flavour profile which is fruity with a smoky finish.
No.1 Madagascar Dark Chocolate, 75% - Our No. 1 Madagascar bar is single origin dark chocolate, made with cocoa beans sourced from one country, for a distinctive flavour profile which is rich and vibrant, with red wine notes.
No.1 Ecuador Dark Chocolate, 90% - Our No. 1 Ecuador bar is single origin dark chocolate, made with cocoa beans sourced from one country, for a distinctive flavour profile which is intense and bitter, with strong cocoa notes.
No.1 Dominican Republic Dark Chocolate, 65% - Our No 1 Dominican Republic bar is single origin dark chocolate, made with cocoa beans sourced from one country, for a distinctive flavour profile which is mellow and fruity, with red berry notes.
No.1 Dominican Republic Dark Chocolate, 65% - Our Italian Orange bar is single origin dark chocolate, made with cocoa beans sourced only from Dominican Republic for a distinctive flavour profile. It's the perfect partner for chewy pieces of zesty orange peel and a dash of Italian orange oil.
No.1 Dark Chocolate with Italian Gianduja - Our No. 1 Dark Chocolate with Italian Gianduja is single origin dark chocolate made with cocoa beans sourced from Ecuador, for a distinctive flavour profile. It's the perfect partner for a creamy filling of gianduja, the smooth hazelnut and chocolate paste that's an Italian delicacy.
No.1 Dominican Republic Milk Chocolate, 49% - Our No. 1 Dominican Republic Milk bar is single origin milk chocolate, made with cocoa beans sourced from one country, for a distinctive flavour profile which is velvety and creamy with deep cocoa notes.
No.1 Dominican Republic Milk Chocolate with Feuilletine & Sea Salt, 49% - Our No. 1 Feuilletine & Sea Salt bar is single origin milk chocolate, made with cocoa beans sourced from the Dominican Republic for a distinctive flavour profile. It's the perfect partner for crisp feuilletine wafer and a pinch or two of sea salt.
No.1 Milk Chocolate with Hazelnut, Caramelised Cashew & Pistachio Nuts - Our No. 1 Hazelnut, Cashew and Pistachio bar is single origin milk chocolate, made with cocoa beans sourced only from the Dominican Republic for a distinctive flavour profile. It's the perfect partner for creamy, crunchy nuts.
No.1 Seasonal Edition Dark Chocolate - Our No. 1 Ginger bar is single origin dark chocolate, made with cocoa beans sourced from the Dominican Republic for a distinctive flavour profile. It's the perfect partner for the warmth of crunchy ginger pieces. Limited edition - catch it while you can.
No.1 Blonde chocolate filled with pecan praline - Our No. 1 Pecan Praline bar is smooth Italian blonde chocolate with notes of caramel, filled with an indulgent pecan praline.
No.1 Dark chocolate filled with a Valencia orange ganache - Zesty orange ganache, made with Valencia orange. Our No. 1 Valencia Orange Ganache bar is velvety Belgian dark chocolate, filled with a zingy orange ganache.
No.1 Milk chocolate filled with fleur de sel caramel - Our No. 1 Fleur de Sel Caramel bar is velvety Belgian milk chocolate, filled with a smooth, silky sea salt caramel.
No.1 Milk chocolate with a Piedmont hazelnut filling - Our No. 1 Piedmont Hazelnut bar is velvety Belgian milk chocolate, with a smooth filling made with creamy hazelnuts from the Piedmont region of Italy, renowned for the quality of its nuts.
No.1 Italian Brittle with Chocolate - Our No. 1 Italian Chocolate Brittle is an Italian speciality, made for us by a third generation family confectioners. The selection contains three crunchy shards of caramel wrapped in dark chocolate sprinkled with raspberries, milk chocolate sprinkled with caramel pieces and white chocolate sprinkled with pistachios. Great as a gift, or to serve with after dinner coffee.
No.1 Italian Nougat with Almond & Hazelnut - Our No. 1 Almond & Hazelnut Italian Nougat comes from a third generation family confectioners.The modern techniques they use today carefully replicate the traditional methods used by their grandparents when they started the business in 1924, to make nougat that's authentically soft and squidgy.
No.1 Italian Nougat with Mixed Berries - Our No. 1 Mixed Berry Italian Nougat comes from a third generation family confectioners. The modern techniques they use today carefully replicate the traditional methods used by their grandparents when they started the business in 1924, to make nougat that's authentically soft and squidgy.
No.1 Italian Nougat with Pistachio - Our No. 1 Pistachio Italian Nougat comes from a third generation family confectioners. The modern techniques they use today carefully replicate the traditional methods used by their grandparents when they started the business in 1924, to make nougat that's authentically soft and squidgy.
Notes to editors:
Our No.1 Blonde Choc & Seasalt Florentines recently launched on 22/07/24 - Belgian blonde chocolate topped with almonds, plump sultanas, toasted coconut and mixed peel in caramel. These florentines are crafted in Dorset at a bakery founded in 1916.
Our No.1 Blonde Chocolate Flavour Cream Liqueur will be launching on 28/10/24 - Our No. 1 Blonde Chocolate Flavour Cream Liqueur is inspired by the Waitrose No. 1 Blonde Chocolate bar. It's rich and indulgent, with luscious notes of caramelised white chocolate. Delicious chilled or over ice, or try it poured over ice cream for a grown-up dessert.
