- Searches to Waitrose Stir-Up Sunday page 17% on last year
- Sales of the John Lewis Christmas Pudding basin up 42% in the last week
- Brandy, whisky and sherry are the perfect flavour trio according to our chef, Will Torrent
With Stir-Up Sunday just over a week away, lots of our customers are preparing for the festive tradition of stirring up their Christmas pudding ahead of the Christmas season.
The launch of the John Lewis Festive Traditions Tracker revealed that one in three of us plan to bake or make Christmas foods such as mince pies and cake from scratch, and Christmas pudding appears to be no exception here! Searches on Waitrose.com to our Stir-Up Sunday page are already up 17% on last year, and searches for ‘dried fruits’, ‘brandy’ and ‘breadcrumbs’ are all up 37%, 36% and 17%, respectively, as many of us stock up on ingredients ahead of the festive season.
John Lewis has also seen sales of bakeware rise by 15% compared to 2022 and sales of their Christmas Pudding basin are up 42% in the last week as customers make sure they have the correct baking equipment at the ready.
Our Senior Development Chef, Will Torrent, notes some of his top tops ahead of Stir-Up Sunday to create a delicious Christmas pudding.
Find the perfect recipe. Personally, I use one that's been in the family for years as stirring up the Christmas pudding is a traditional moment for us. There are plenty of options to choose from on waitrose.com, whether you want a classic recipe or something with a little twist.
Use a combination of brandy, whisky, and sherry as you stir. These three work really well together and bring flavourful harmony to the finished product.
Between Stir-Up Sunday and Christmas time itself, feed the mixture with small amounts of alcohol as this can help the maturing process to bring all the delicious flavours of the ingredients together.
