- 100% plant-based whole cuts Juicy Marbles is launching in Waitrose for the first time as part of the supermarket’s Valentine’s Day Meal Deal
- Juicy Marbles plant-based steaks will be available alongside a starter, side, dessert and bottle of fine wine for £20
- With demand soaring over 100% for key vegan items at Waitrose, the supermarket is ensuring no one compromises on choice on Valentine’s Day
Juicy Marbles is a pioneer of 100% plant-based whole cuts and the world’s first-ever marbled steak and largest piece of plant muscle ever conceived and they are entering UK supermarkets for the first time ever as part of our Valentine's Day dine in for £20.
£15 cost saving
As part of the special Meal Deal, customers will be able to share two Juicy Marbles steaks, along with a starter of Vegan Layered Mushroom Parfait, a side of PlantLiving Dauphinoise Potatoes and churros for dessert all washed down with a bottle of Yalumba Galway Vintage Barossa Shiraz all for £20, offering a cost savings of over £15.
Since launching products in 2021, Juicy Marbles has consistently been praised by fans and the industry alike. Its products were ranked among the top 50 Food & Drink items of 2022 by Gear Patrol and #1 vegan item of 2022 by VegNews. Juicy Marbles’ meats aren’t grown in a lab, 3D-printed or made with shady chemicals. These “steaks” are rich in micro and macronutrients, making them easy to include in a wholesome, diverse diet.
The individual steaks are raw and unseasoned, giving both the cooking novice and skilled chef an opportunity to experiment. In the UK, in large part because of the versatility of Juicy Marbles’ flagship whole cut loin joint, demand has soared with people recreating a plethora of traditional recipes such as wellingtons, roasts, broths and bowls.
Martyn Lee, head chef at Waitrose, said: “The first time I tried it I was sold - the texture of the Juicy Marbles steak is like nothing I have ever seen before from other plant based alternatives. The thing that is really exciting about this product is when cooking you see the raw protein turn into a caramelised and juicy steak that looks like the real thing. Whether you are incorporating a holistic approach to your meals or not, you are absolutely going to want to try this.”
Making delicious vegan food accessible
For Valentine’s Day, Waitrose customers will be able to serve up their Marbles steaks in the best way that suits them from roasted to pan-fried and accompanying delicious sides. The steaks will be available in 217 Waitrose stores from 8th to 14th February, while stocks last. The introduction of Juicy Marbles to the supermarket brand follows a number of new additions to its plant-based range over the past year, to make delicious vegan food as accessible as possible.
Luka Sinček, co-founder of Juicy Marbles, said: “Mr. Marbles will be pleased to see the introduction of Juicy Marbles' steaks in Waitrose, one of the UK’s most respected supermarkets. We are also big fans of romance here in Marbles' Surreal kitchen, so anything that has to do with celebrating love is our jam!”
Notes to Editors
Juicy Marbles is a collective of creators at the intersection of food, science, and art. They are known for creating the world’s first marbled plant-based steak and the world’s biggest piece of plant meat - the Whole-Cut Lion. Their mission is to remove the divisiveness plaguing our food culture and to celebrate the primal joys of eating no matter what diet a person follows.
