- Partnership demonstrates retailer’s strategy: The UK's most-loved brands, backed by its ‘Never Knowingly Undersold’ promise, which marks its centenary this year -
John Lewis is excited to announce the highly anticipated return of iconic British fashion brands Topshop and Topman to the UK high street. Through a landmark national partnership from February 2026, Topshop will be available in 32 John Lewis stores while Topman will be on offer in six, and the brand will also be available to shop at johnlewis.com.
This major brand announcement coincides with John Lewis celebrating 100 years since the ‘Never Knowingly Undersold’ (NKU) promise was first introduced in 1925. To mark the centenary, the retailer is launching a major new multi-media campaign on 4th September. From car boot picnic to festival and fete, ‘Tableau’ is a celebration of the wonderfully vibrant tapestry that makes up modern British life.
Directed by the acclaimed Kim Gehrig, the single-shot style film is set to a new version of 'The Beat Goes On' covered by musician Mike Skinner, aiming to show how John Lewis is as relevant to modern Britain today as it has always been. The campaign, created by Saatchi & Saatchi, reaffirms the trust commitment that John Lewis has actively invested in, having matched over 300,000 prices on branded products in the past year alone.
Peter Ruis, Managing Director of John Lewis, commented: “Bringing Topshop and Topman back to high streets across the UK is a landmark moment, and we are thrilled to be their only nationwide store partner. It’s the ultimate proof of our strategy: offering the most-loved brands alongside the unwavering trust of our brand promise. I grew up with these incredible brands. They have defined our high streets, bringing edge and accessibility with an iconic British lens.”
“We’re excited to partner with John Lewis, a trusted name in British retail, to bring Topshop and Topman to high streets across the country,” said Michelle Wilson, Managing Director at Topshop. “This partnership is a key step in our mission to bring the best of fashion to everyone, engaging with shoppers in real life and delivering the style and quality they expect from our brands.”
Investing in customers
Today's announcements are key moments in a year of significant investment, focused on enhancing the customer experience. The strategy is strengthening the John Lewis offering through:
- A landmark £800m investment in stores: A nationwide programme is underway that will see every John Lewis store receive some level of investment. Upgrades will include regenerating spaces to develop best-in-class beauty halls, revitalised retail floors, and new casual dining options.
- Curating the UK’s best brands: In addition to Topshop, John Lewis is solidifying its position as a style destination. This season will see the launch of new fashion brands including By Malene Birger, Akyn as well as Max Mara Group brands MM and Marella. This is alongside exclusive high-profile designer collaborations with celebrated talent like Rejina Pyo for womenswear and, in a significant move for menswear, the first collaboration in over a decade with LABRUM London. In Home, a major exclusive partnership with Deliciously Ella will launch alongside iconic brands like Pottery Barn.
- Innovating the customer experience: Responding to a 40% growth in beauty, the newly opened Liverpool Beauty Hall is the first of six to be completed this year, moving beyond the counter-led model to focus on discovery with the arrival of global power-brands like Fenty Beauty and Byredo. For home, the new ‘The Emporium’ shop-in-shop concept is launching at Bluewater to expand the gifting range with brands including The Conran Shop.
Award winning customer service: This renewed focus on the customer experience is already resonating, with John Lewis recently being named best UK retailer by both the UK Customer Service Institute and Which?
