We’re committed to working with the Government to support their Obesity Strategy and in the prevention of diet related diseases. We do this by improving the nutritional value of our own-brand food, through the gradual reduction of saturated fats, sugar, calories, and salt while increasing beneficial nutrients, such as fibre, and by increasing vegetable, wholegrain and pulse content. We have long supported the Government led reformulation programmes for salt, and more recently sugar and calories. Details of how we are reducing sugar content in our Waitrose own-brand food can be found here.
We’re committed to promoting healthier choices in store, in our publications, and online. We can improve the balance of products that we sell through incentives to increase sales of healthier food and drink, by increasing the number of healthier products we offer, and limiting the availability or access to less healthy products as part of our marketing and promotional activities. We also have specific criteria in place restricting specific product promotion and placement at checkouts.
We are actively involved in the development and implementation of research projects throughout our supply base to improve the nutritional quality of the foods we sell. Alongside collaborators from across academia and industry, we are working towards achieving our Veg Pledge through the Food Foundation’s Peas Please initiative, as well as participation in the IGD’s Healthy and Sustainable Diets working group. We have embedded reformulation into our own label product development processes and look to improve the nutritional profile of foods when new products and ranges launch.