Our fun-filled advert, which has been created by adam&eveDDB, and shot by acclaimed comedy director Jeff Low, features a number of relatable Christmas scenes that Ashley Jensen trumps each time with Christmas food, from carolling to opening presents, hosting a Christmas party to enjoying a family Christmas feast. The scenes are infused with mischievous humour, with one featuring Jensen passing off Heston Blumenthal’s mince pies as her own before attempting to serve them to him, and provide a glimpse of some of this year’s festive favourites, including our Truffle Smoked Salmon, No.1 Truffle Prosciutto Crudo, Bronze Feathered Free Range Turkey, Heston Night Before Christmas Mince Pies, No.1 Fig, Honey & Walnut Christmas Pudding, Pork Apple & Calvados Stuffing, Gianduia Torta Da Festa and the festive classic, sprouts - but loaded with pancetta!
Martin George, our Customer Director, comments: “Food plays such a wonderful role in creating those special moments and we know how incredibly important this Christmas is to so many people, after we were unable to have all of our family and friends around us last year. We felt the feasting and celebrations deserved the spotlight in this year’s campaign because after all, the best bit of Christmas is the food.”
Heston Blumenthal comments: “My scrumptious Night Before Christmas Mince Pies and The Giant Cracking Penny make it even easier to be the ultimate host over the busy festive season, along with the other ready made goodies that you can pick up in Waitrose shops or online! Our Christmas treats mean that you’ll still be able to wow your guests while also being able to focus on spending quality time together."
Ashley Jensen adds: “My favourite part of Christmas has always been the food, and all the wonderful occasions that come wrapped up in the festive season. It was an absolute pleasure to work with Waitrose on this year’s Christmas advert and I will definitely be making sure I have that truffle-infused prosciutto on my shopping list!”
From 7am on Tuesday 16 November, our Partners will be the first to see the advert before it launches on waitrose.com at 7:30am and on our social channels at 8am.
The ad will first air on television on Tuesday 16th November during Emmerdale on ITV and The Great British Bake Off on Channel 4. It will also run on video on demand platforms.
As part of our campaign, we’ll also be launching a number of product adverts* from Tuesday 16th November which will feature the places and processes behind our festive highlights - the hazelnut forests of Northern Italy to Heston’s test kitchen:
- Free Range Bronze Feathered Turkey (launch Tuesday 16 November)
- Gianduia Torta Da Festa (launch Tuesday 16 November)
- Gruyère Fondue (launch Monday 29 November)
- No.1 Truffle Prosciutto Crudo (launch 29 November)
- Heston from Waitrose The Giant Cracking Penny (launch Monday 13 December)