John Lewis & Partners and the National Childbirth Trust link up to support parents-to-be

Wednesday 15 January 2020

From today, expectant parents will benefit from a two year partnership between John Lewis & Partners and the National Childbirth Trust (NCT) the UK’s leading charity for parents. 

Through this partnership parents-to-be who are attending NCT Antenatal Courses will receive a John Lewis offer in the famous NCT ‘Gift Pack’. This will invite them to take advantage of free nursery advice from a specially trained John Lewis Partner, and offers worth £70 at one of  the 42 John Lewis shops which have a nursery advice service. 

When expectant parents attend a nursery advice appointment at John Lewis & Partners they will be given a free Jellycat cuddly toy worth £9, a £50 voucher to spend in the shop when they spend £500 on Nursery and Baby products, as well as vouchers to enjoy free hot drinks and cake for two. 

Christine Kasoulis, Partner and Fashion Buying Director at John Lewis said; “Both NCT and John Lewis & Partners have been helping new parents for many years, so this feels like the perfect partnership to help expectant parents across the country. Like our nursery advice Partners, NCT are trusted to provide impartial information through their classes and courses.”

Caroline Star, Head of Partnerships at NCT said; “We are delighted to announce our new partnership with John Lewis & Partners, which will help us reach more parents in their first 1,000 days. Our Antenatal Courses reach nearly 100,000 new parents each year, helping them form support networks and life-long friendships”.

Last year, John Lewis & Partners gave advice to over 12,500 expectant parents who booked a nursery advice appointment with a John Lewis Partner . Every year NCT supports around two million parents and runs 6,300 antenatal courses with 95,500 parents.  

John Lewis & Partners stock over 14,000 Nursery and Babywear products. These include market leading own brand nursery furniture, bedding and babywear,  as well as popular brands in all categories including pushchairs, car seats and feeding products.


About John Lewis & Partners

John Lewis & Partners operates 50 John Lewis shops across the UK (36 department stores, 12 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as The retailer stocks around 350,000 separate lines in its department stores and on across fashion, home and technology. This year John Lewis & Partners won, 'Best Multichannel Retailer 2018', 'Best Clothing Retailer 2018', and 'Best Furniture Retailer 2018' at the GlobalData Customer Satisfaction Awards 2018.  John Lewis Finance offers a range of comprehensive financial services products - including Insurance, Foreign Currency, International Payments and the Partnership Card - delivering the values of expertise, trust and customer service expected from the John Lewis brand.

*GlobalData Retail Customer Satisfaction Awards 2018


John Lewis & Partners

Mandy Pursey 
Senior Communications Manager, Corporate Responsibility
Tel: 0207 7983896